Design Studio / Concept 005
Play the river.
An independent portfolio concept for a riverfront casino, hotel, dining and entertainment destination.
The opportunity
Turn a list of amenities into one riverfront escape.
Guests arrive with different intent. Some want a room, some want the casino, some want dinner or a game. The concept lets the Missouri River become the visual thread connecting all of them.
Booking is present from the first frame, while casino, hotel, sportsbook, dining and rewards remain one confident step away.
02 / Stay and play
Build a riverfront escape.
The hotel and entertainment planner brings rooms, gaming, dining and events into one itinerary, keeping availability and loyalty benefits visible throughout.
- Room and offer comparison
- Dining reservations in context
- Event-led stay packages
- mychoice rewards visibility
03 / Casino and sportsbook
Know what is live before you arrive.
A live entertainment hub gives guests an immediate view of games, promotions, sportsbook moments and responsible gaming resources without sacrificing atmosphere.
- Live promotion schedule
- Gaming floor discovery
- Sportsbook event cards
- Responsible play always accessible
River identity
Night reflections, deep color and warm light create a sense of place specific to Council Bluffs.
Intent nearby
Availability, offers and entertainment live close to the atmosphere instead of behind a utility page.
Play responsibly
Excitement and clear responsible gaming information coexist without either feeling hidden.
The design why
Regional hospitality feels bigger when the destination owns its geography.
Three connected design directions demonstrate the strategy, visual system and user experience opportunity across a complete journey.
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