OMG Design Studio / Selected concepts
Ideas with
some teeth.
A tightly curated portfolio of design concepts, built to show what happens when strategy, storytelling and an unreasonable attention to detail share the same room.


Monstrous Media Group
Brad Nietfeldt designed and built the entire experience as one connected portal universe, with human character, hidden jokes and serious business clarity in every frame.
Read the complete case study Brad Nietfeldt / Design + Development
Palms Casino Resort
A new digital front door for a Las Vegas icon, from first impression through the penthouse and into booking.
View the case study
Universal Studios Singapore
A cinematic, Singapore-specific park experience that makes discovery, planning and ticket selection feel like one easy adventure.
View the case study
X Games Aspen 2026
A kinetic showcase for three days of winter action, live scores, athlete stories and Aspen after dark.
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Conagra Brands
turning a complex food portfolio into one warm, useful corporate story.
View the case study 04 / 11
Ameristar Casino Council Bluffs
for a riverfront casino, hotel, dining and entertainment destination.
View the case study 05 / 11
The Denver Post
for a faster, more useful and more local Colorado news experience.
View the case study 06 / 11
Visit Abu Dhabi
joining cultural discovery, trip composition and practical planning for Abu Dhabi.
View the case study 07 / 11
Visit Dubai
built around Dubai's day-to-night energy and a live itinerary map.
View the case study 08 / 11
Royal Collection Trust
for planning and discovering a visit to Buckingham Palace.
View the case study 09 / 11
The Met
making collection search, exhibitions and visit planning one art-led experience.
View the case study 10 / 11
Lauritzen Gardens
for a joyful, seasonal and highly useful botanical garden experience.
View the case study 11 / 11The studio rule
Selective by design.
Some work belongs in public. Some work stays behind the curtain. OMG Design Studio only publishes concepts and case studies approved for this portfolio, with every NDA and client boundary kept firmly in check.