While we’re nearly eight months into the year of 2018, there have been some significant changes in the world of social media, how it’s used, and what that means for anyone that uses social media for their business.
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If you own a website of any kind, you’ve likely heard a million different acronyms. SEO, SMM, PPC, CMS, CTA. It’s overwhelming. Especially when you’re not versed in the web development or digital marketing industry.
With the growth of smartphones and ease of accessibility to the internet, it’s safe to say that internet usage has skyrocketed. Users now have the ability to search and surf the web at any time of the day, from nearly any location.
Google confirmed Wednesday on Twitter that it released a “broad core algorithm update” this week. This was after the search community noticed shifts in rankings and traffic earlier this morning. Google will release several algorithm updates per year that it may confirm, while many others are not confirmed or recognized by Google.
Digital marketing, similar to a business, is based on the experience and communication you have with your target audience. By using live streaming video, you create the chance to interact with your audience in real-time.