Design Studio / Concept 018
Money in motion.
A PayPal brand and digital experience concept that reconnects people, merchants and the next generation of commerce through one human system built around movement, clarity and trust.
The opportunity
Make PayPal feel like one connected movement again, not a collection of products competing for attention.
PayPal helped teach the internet how to trust money online. Today its reach extends across checkout, peer-to-peer payments, debit, rewards, Pay Later, global interoperability, stablecoins and emerging agentic commerce. The opportunity is not to add another feature to the homepage. It is to make that remarkable system feel coherent, personal and unmistakably PayPal.
This one is close to home for OMG founder Brad Nietfeldt. Brad was among the first handful of IT support personnel during PayPal's infancy, helping people through the uncertain early days of digital payments before online money movement felt normal. Money in Motion brings that original human problem-solving spirit forward, with a consumer homepage organized around real life, a wallet that explains what needs attention and a business experience that connects every path to checkout.
02 / Your Money Map
See what your money needs next.
The wallet becomes a calm, connected view of balance, bills, rewards and savings. Instead of making customers translate separate product modules, Your Money Map organizes the experience around movement, timing and the next useful action.
- Connected balance, bills, rewards and goals
- One timeline for every money movement
- Privacy controls beside sensitive information
- Visible access to help from a person
03 / Commerce, Connected
One checkout for every place commerce begins.
A merchant control center brings websites, social selling, physical stores and AI agents into one understandable checkout system. Businesses can shape the experience, verify agent readiness and follow performance without losing PayPal's protection and familiarity.
- Connected web, social, agent and in-store entry paths
- Live branded checkout preview
- Agent-readiness and product-discovery status
- Clear conversion and customer signals
Movement becomes the brand
A continuous blue ribbon connects people, payments, places and products, giving PayPal a flexible visual behavior that communicates what the platform actually does.
One account feels like one system
Balance, bills, rewards, savings, sending and support are organized around the customer's next decision instead of the company's product structure.
The future stays human
Agentic commerce and global checkout become understandable extensions of PayPal's trusted role, while direct access to real support remains visible when people need it.
The design why
PayPal helped money move across the early internet. Its next experience should make every new way of paying feel just as clear, connected and human.
Three connected design directions demonstrate the strategy, visual system and user experience opportunity across a complete journey.
Start a special project