Pay Per Click ads
PCC management Omaha NE
When a searcher types into Google “ppc management omaha ne” the results that populate are dependent upon over 200 factors in SEO from Search Engine Optimization to Search Engine Marketing (SEM). The results that show when a search types this into Google are dependent on location to how the website pages are optimized.
However, in the first and bottom part of the Search Engine Results Page (SERPs) there are paid advertising that also populates. These advertisements are called Pay-Per-Click ads (PPC). Pay Per Click marketing is a service that is utilized through search engines to optimize a paid internet campaign to bring in targeted leads and sales.
A company needs to utilize PPC ads in their marketing campaigns and companies should make sure that they have Pay Per Click management services in place as well.
What are PPC ads?
Pay Per Click ads are advertisements that allow marketers and companies alike to promote their products and/or services and only pay for these promotions if a searcher clicks on their ad on search engines.
For example, when someone googles “digital marketing Omaha,” if Omaha Media Group puts an ad out it would show on the top or bottom of the SERP within Google. However, you simply cannot “set it and forget it” you have to be willing to spend time to manage the ad.
Pay Per Click management in Omaha, Nebraska
82 percent of searchers are actively using their smartphones to research and purchase products and services, and for local companies, these are leads that are being missed without PPC ads or management.
PPC ads are a science at the end of the day. This is because PPC ads use Search Engine Optimization (SEO) strategies. If a company does not have an SEO expert or understanding of how SEO works itself, there are a couple of scenarios that could occur.
The first is that the company is paying a considerable amount of money for their advertisement which could mean that their ad is competing with larger corporations who are winning the top three results in Google.
The second is that a company could be losing money at the end of the day. On average, a profitable PPC ad can generate $2 for every $1 spent on the advertisement. However, without proper PPC management Omaha, a company can be losing more money than gaining it.
As one can see, both of these scenarios involve a company ultimately losing money at the end of the day. Effective PPC ads and management involves a number of strategies that are optimized and monitored to bring in the most ROI while keeping the cost of the advertisement as minimal as possible.