Blog
Category Archive: Mobile Applications
App Store Optimization (ASO): The similarities and differences between ASO and SEO
This could be the first time that companies are hearing about app store optimization (ASO) as part of their overall marketing strategies, but for those who have an app launching or already launched, make sure to check out the best strategy you'll need!
Why does your website need to be mobile-friendly?
With the growth of smartphones and ease of accessibility to the internet, it’s safe to say that internet usage has skyrocketed. Users now have the ability to search and surf the web at any time of the day, from nearly any location.
UPDATED: The use of UX methodology for mobile design
User Experience Design (UX) is a process of augmenting the customer’s experience of interacting with the product by enhancing its accessibility and features. Here is how a company utilizes this design methodology for mobile app development!
The process of developing a mobile app
As mobile apps continue to gain popularity with consumers, a business and its decision makers might start to consider the possibility of a mobile app being developed for the business.
Native apps vs. progressive apps?
There has been a lot of buzz around the newfound popularity of progressive apps. Businesses not in the web industry are generally unaware of the different forms of apps that can be developed.
Four digital marketing trends ruling the web
This is because marketing trends evolve faster than you think. What was ‘hip’ last year may be considered archaic this year.
So what’s trending?
Creating a Web App? Read This First.
Building a web app from scratch is no joking matter. It may look simple enough on the surface but things can go south pretty fast if you don’t have a plan. It may perform a simple function like fitness tracking, but creation takes a lot more resilience, considerations and a precise execution of a plan.
4 Ways To Improve The Visibility Of Your Mobile App
Improving the visibility of your mobile app in the app store search results page is an integral part of marketing your mobile app.
The 4 Rules To Increase Mobile Engagement
In any business, the customer is and always will be the center of attention. Customer engagement is what decides the rise or fall of any business.
The Difference Between UX And UI Design
If you are even remotely aware of the digital technology, you would have most certainly heard of the terms UX and UI design that are often used in web designing. While most people like to believe that the twin terms can be used interchangeably, the truth is that both UX and UI are quite different from each other in a number of ways. So, what exactly is it that distinguishes the UX from the UI? Here is a discussion that you might find useful.
