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Category Archive: SEO and Search Marketing

Optimizing images: How to optimize all graphics for SEO

Optimizing images: How to optimize all graphics for SEO
What is image SEO?  Image SEO is the optimization of images and graphics for search engine optimization strategies. Yup, even images in search engines should be optimized with SEO strategies in place. This is because, just like long tail keywords for SEO, images bring in a small, but qualified amount of website traffic to a company’s website. 
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Content opportunities: Finding the silver lining in SEO during COVID-19

Content opportunities: Finding the silver lining in SEO during COVID-19
For businesses and companies to position themselves during a pandemic sounds absurd, but with COVID 19 SEO content and other SEO strategies, this is how companies can find that silver lining and continue to expand during and after the pandemic.
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Google Page Experience: What you need to know

Google Page Experience: What you need to know
This new aggregated ranking signal in Google algorithm will affect search engine rankings for entire websites or specific pages. Google intends to focus on the user's overall experience with websites and their overall perception of the website and its pages.
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App Store Optimization (ASO): The similarities and differences between ASO and SEO

 App Store Optimization (ASO): The similarities and differences between ASO and SEO
This could be the first time that companies are hearing about app store optimization (ASO) as part of their overall marketing strategies, but for those who have an app launching or already launched, make sure to check out the best strategy you'll need!
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Marketing your business in the midst of COVID-19: Marketing tips to stay afloat

Marketing your business in the midst of COVID-19: Marketing tips to stay afloat
An investment into the right marketing platforms and strategies can be a successful investment past COVID-19, and as a company, it can be nerve-racking and concerning to know where to exactly invest those marketing dollars. Here are recommendations on marketing during the middle of a global pandemic.
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How websites can achieve E-A-T quality in Google

How websites can achieve E-A-T quality in Google
Google's E-A-T update in 2018 affected several different industries and content that is published, but the thing is, this update actually affected every industry out there. Here is how a website can achieve E-A-T quality in Google!
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Holiday marketing during coronavirus: Should I increase my spending?

Holiday marketing during coronavirus: Should I increase my spending?
While this holiday season is going to be different from others for a number of reasons that are out of anyone’s control, should a company increase their holiday marketing during COVID?
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UPDATED: Omaha Web Design: The tea behind design and SEO

UPDATED: Omaha Web Design: The tea behind design and SEO
There are over 270 ranking factors that Google takes into consideration to rank a company's website for targeted keywords, but what is one of these ranking factors that companies often overlook?
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Which would you pick: One million followers or one million SEO visits?

Which would you pick: One million followers or one million SEO visits?
This question by one of the leading SEOS in our industry sparked our interest. Which would you prefer and why? Is there one that is better than the other? Our Omaha SEO experts break this down!
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UPDATED: Is “If you build it, they will come” an effective marketing strategy?

UPDATED: Is “If you build it, they will come” an effective marketing strategy?
If you’ve launched a website for your business and are waiting for the floodgates of consumers to open up, stand bye, you will be waiting for a bit. This is because, "if you build it, they will come" is not the most effective strategy. Here's why!
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