Category Archive: Graphic Design
Imagine a room so full of stuff that you can’t even move in it, imagine trying to find something in there. Not only would that be impractical but also a bit unpleasant. Now imagine a room you need to use, but is completely empty, that doesn’t work either. The same runs true when it comes to website design. No one likes a screen that is too cluttered nor do they want something that is so sparse that you can’t find what you need, what the user wants in balance.
What is image SEO? Image SEO is the optimization of images and graphics for search engine optimization strategies. Yup, even images in search engines should be optimized with SEO strategies in place. This is because, just like long tail keywords for SEO, images bring in a small, but qualified amount of website traffic to a company’s website.
What is one of the best tools an agency can give their client? An awesome website, yes! An awesome marketing campaign, sure thing! What about education and clear communication! That is it! This is why education is one of the best tools an agency can provide to its clients!
A brand is who your company is. The voice, the people, its “style” all of this is the brand. A brand needs to be figured out, fine-tuned and consistently worked out through-out the company’s life! So, is a brand a logo? Nope. Our branding strategy Omaha experts explain more here.
Several factors play a role when it comes first impressions and your website, such as color, spacing, fonts and photography just to name a few. Research reveals online searchers immediately scrutinized layouts. When it came to first impressions, feedback shows 94 percent of participants commented on design alone. As for actual content, only 6 percent noticed it on the first impression.
No brand identity can be created without the visual elements surrounding it. From the creation of the single most important identification for the company, the Logo, to various color layouts and marketing collateral, graphic design is the skill used to create this identity.