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Category Archive: Client Resources

Marketing for Generations: Gen X, Baby Boomers and the Silent Gen

Marketing for Generations: Gen X, Baby Boomers and the Silent Gen
While digital media platforms might seem like a no-brainer for the younger generations, it shouldn’t be overlooked for the generations that come before them! Generation X, Baby Boomers and the Silent Gen are actually more tech-savvy than you might think.
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Marketing for Generations: Z Gen + Millennials

Marketing for Generations: Z Gen + Millennials
Digital marketing services have been paving the way for businesses of all sizes in terms of brand awareness, lead generation and customer service. As much as traditional marketing is amazing (who doesn’t love a glossy print ad or Geico commercial?), digital marketing is kind of the “boss” these days. Ok - it is the boss.
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Why curated content in social media marketing is important.

Why curated content in social media marketing is important.
When applied to social media marketing, this rule of thumb implies 20% of your posts should be promotional, while 80% should be interesting, non-promotional, curated content. Why? We'll tell you!
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Digital Marketing Misconceptions Pt. 2

Digital Marketing Misconceptions Pt. 2
Driving traffic to your website is no joke! It can mean all the difference in brand legitimacy, quality leads and overall sales! By hiring a professional, you’ll find your way to a strategy that works best for your business and stretches your dollar.
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How long does it take to grow a social media following Pt. 3

How long does it take to grow a social media following Pt. 3
Social media marketing should never be compared to advertising, as they are two very different things. Social media opens new doors and builds a community for maintaining relationships. Advertising calls attention to the public in a very generic manner to promote products and services.
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How long does it take to grow a social media following Pt. 2

How long does it take to grow a social media following Pt. 2
On Monday we scratched the surface on social media followers and “Black hat” techniques to increase your numbers. Cheating the system to grow as quickly as possible in an inorganic manner is unethical and reflects poorly on your business. Today, we go over how to identify Black hat social media.
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How long does it take to grow a social media following? Pt. 1

How long does it take to grow a social media following? Pt. 1
Success looks different for every company. It’s important to understand that social media is primarily for opening doors to new relationships. New relationships turn to into engagement. Engagement results in trust. And trust turns into sales.
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What is a web host?

What is a web host?
A web domain and a web host are often confused to be the same thing. We can certainly understand the confusion when you’re not professionals in the web industry! For us, we want to cut the jargon and give you information the “everyday Joe” can wrap their head around.
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How does micromarketing work?

How does micromarketing work?
Micromarketing is a strategy focused on a narrowed down, targeted group of people. When honing in on a specific group of people like this, your marketing investment goes towards an audience most likely interested in what you’re offering.
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Oversharing on Social Media

Oversharing on Social Media
Oversharing on social media is not an uncommon thing. How does oversharing from your brand affect your social strategy? Find out here!
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