Category Archive: Social Media and Digital Marketing
Eighty-five percent of consumers find visual content posted from other consumers to be more influential than content directly from a brand. In fact, users are twice as likely to share user generated content because they want a friend to see it, yet only fourteen percent of brands know this is happening.
Fun fact: the entire concept of marketing began with the Industrial Revolution. The cost of products and building infrastructure made purchasing for consumers much easier. After World War II, business competition got stronger, thus creating the need to sell in a direct and authentic way. A la marketing!
In our Digital Marketing 101 series we unpack the bits and pieces of our industry we feel would be helpful to you, our clients. With an extensive amount of jargon and convoluted terminology, digital marketing can be a lot to take in! While digital marketing includes SERP, SEO, PPC, analytics and more, we feel it’s important to not only explain what things are, but why they are.
With over two million active licensed real estate agents in the United States, it’s crucial to your business (and sales commissions) to stay relevant and stand out amongst the crowd. How does one accomplish that? Thorough digital and social media marketing strategy.
Having a social media marketing strategy is an important part of modern-day promotion. Social platforms host incredible opportunities to reach a targeted audience immediately, and often in one fell swoop. Where traditional marketing tactics like print media, television and radio ads once created exceptional brand awareness, social media has quickly become a solid competitor.
If you want to promote your business in a modern way, hiring a digital marketing agency is the way to go. Sure, traditional marketing tactics are still viable ways to make an impact on your intended audience, however, they can be expensive and difficult to measure in terms of success.