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Category Archive: Social Media and Digital Marketing

UPDATED: How to promote small businesses through podcasts

UPDATED: How to promote small businesses through podcasts
Podcasts will grow over 20% in the next three years. From gruesome murder mysteries to entrepreneurial podcasts, there is no shortage of topics for consumers to listen in on.
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Consumer behavior and purchasing: Do you know your company’s “why”?

Consumer behavior and purchasing: Do you know your company’s “why”?
You can market every product and service, spend thousands of dollars, but if the messaging, audience and motivation is all wrong, it just won’t work. This is how to understand consumer behavior and how it correlates to your marketing strategy.
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How to build a solid brand identity

How to build a solid brand identity
For companies who are rebranding to start-ups who are getting their feet off the ground, there are some basics of branding strategy and development that have to be taken into consideration.
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Using TikTok as a business

Using TikTok as a business
TikTok has risen up the ranks in the past four years, but with COVID-19, it exploded the popularity of the app. It has now become a key social media platform for consumers and another place to connect with followers.
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Bringing the “bling” to a jewelry e-commerce store

Bringing the “bling” to a jewelry e-commerce store
This is how Omaha Media Group was able to help our friends at 14 Karat Omaha to continue to come out on top during COVID-19!
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Chief Marketing Officer (CMO) - The value proposition of SEO

Chief Marketing Officer (CMO) - The value proposition of SEO
SEO is an affordable part of the entire budget and only adds value time and time again. As a Chief Marketing Officer (CMO), one could be in the process of truly understanding its value in the budget and how to elevate the company’s online presence.
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What influencers can teach companies about social media marketing

What influencers can teach companies about social media marketing
While some influencers are better than others when it comes to elevating their presence and advertising on social media platforms, there is a lot that brands and companies can learn from these influencers.
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Best free stock photo sites in 2021

 Best free stock photo sites in 2021
Did you pick the right website? Do I have to provide credit? This is why it is important to find the best free image websites so there is no worry about proper usage.
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Medical SEO:  Start applying it to your practice

Medical SEO:  Start applying it to your practice
In the medical industry, 55 percent of consumers click on the top three results in search engines, and if your medical practice, facility or hospital isn’t on the list, then you’re losing patients.
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Franchise Marketing: The marketing tips you need to know

Franchise Marketing: The marketing tips you need to know
Franchise marketing starts at the corporate level and trickles down to each location, and because of this, corporate has to get everything situated for each different location that is involved. This also means that the franchise marketing is a bit different in each location as well.
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