Category Archive: Social Media and Digital Marketing
Franchise marketing starts at the corporate level and trickles down to each location, and because of this, corporate has to get everything situated for each different location that is involved. This also means that the franchise marketing is a bit different in each location as well.
While 86 percent of consumers follow brands on social media, 60 percent will unfollow a brand if they consistently see promotions. It is tempting to constantly share the latest products and services, promotions codes and every wonderful customer review that comes in, but it isn’t what consumers are looking for.