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Category Archive: Social Media and Digital Marketing

Why content matters in UX Design

Why content matters in UX Design
While content is technically not a part of the UX design process, it directly impacts the user experience that UX design works hard to perfect.
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The Four Ps of Marketing

The Four Ps of Marketing
In the digital realm, there are hundreds of different ways to promote your products, and with all of these options, it can be difficult to understand where, when, and how to promote your products. This is where the four Ps of marketing come into play!
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Successful SEO for flooring companies

Successful SEO for flooring companies
SEO is one of the top marketing strategies for all companies in 2021.
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Social Media Day: How much time do we spend on social media in 2021?

Social Media Day: How much time do we spend on social media in 2021?
From MySpace to TikTok, social media has quite a history. What better day than National Social Media Day to reflect on its evolution?
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Hospitality industry moves to online space

Hospitality industry moves to online space
You don't need to reach everyone on the internet with your digital transformation, but with these elements in place, you will bring in the right ones!
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Am I shadowbanned? What are shadowbans and how do they work?

Am I shadowbanned? What are shadowbans and how do they work?
A sudden decrease in metrics could mean a couple of things on social media, but you might find yourself asking, "Am I shadowbanned?" Could a social media platform stop showing your posts in feeds? It can happen and it does.
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Understanding Google’s SERP updates in 2021

Understanding Google’s SERP updates in 2021
Google's SERP is the results that populate based on search queries. When you type in, "best pizza shop" those results show for a multitude of reasons. In 2021, Google's SERP continues to advance with its consumers, which means understanding these updates for all businesses! These are the top trends!
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A comprehensive guide to local SEO in 2021

A comprehensive guide to local SEO in 2021
Local SEO and the local algorithm use three separate factors when ranking a local business- relevance, distance, and prominence. This is the comprehensive guide of local SEO in 2021 to ensure you rank on local SERP!
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Micromarketing - pros, cons, and examples

Micromarketing - pros, cons, and examples
A strong micromarketing strategy targets a niche market to ensure their products are reaching the right consumers! Yes, you can have a macro, micro, and nano micro marketing strategy! Learn more about this.
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Is TikTok the future of social ecommerce?

Is TikTok the future of social ecommerce?
The app continues to provide personal brands, influencer marketing opportunities, and businesses the ability to sell their products and services to their consumers. With its quick rise to popularity, will it take over social commerce?
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