Category Archive: Social Media and Digital Marketing
Digital marketing services have been paving the way for businesses of all sizes in terms of brand awareness, lead generation and customer service. As much as traditional marketing is amazing (who doesn’t love a glossy print ad or Geico commercial?), digital marketing is kind of the “boss” these days. Ok - it is the boss.
It’s safe to say for all marketing companies Omaha Media Group included, the internet has swiftly evolved into more than an informational highway - but into a serious avenue of revenue. We’ve talked about everything from ecommerce sales to answering the popular question, “How do YouTubers make money?”
Eighty-five percent of consumers find visual content posted from other consumers to be more influential than content directly from a brand. In fact, users are twice as likely to share user generated content because they want a friend to see it, yet only fourteen percent of brands know this is happening.
Fun fact: the entire concept of marketing began with the Industrial Revolution. The cost of products and building infrastructure made purchasing for consumers much easier. After World War II, business competition got stronger, thus creating the need to sell in a direct and authentic way. A la marketing!
In our Digital Marketing 101 series we unpack the bits and pieces of our industry we feel would be helpful to you, our clients. With an extensive amount of jargon and convoluted terminology, digital marketing can be a lot to take in! While digital marketing includes SERP, SEO, PPC, analytics and more, we feel it’s important to not only explain what things are, but why they are.