Digital Marketing 101: What is a Call to Action (CTA)?
2018 August 06
If you own a website of any kind, you’ve likely heard a million different acronyms. SEO, SMM, PPC, CMS, CTA. It’s overwhelming. Especially when you’re not versed in the web development or digital marketing industry.
Admittedly, the minute a mechanic starts talking to us about chassis and spark plugs, our eyes glaze over. So we completely understand if you start to tune out when we, or any other internet professional, starts throwing around three-letter-acronyms at a time.
Over the course of the next month, we’ll continue with “Digital Marketing 101” blogs on what these acronyms stand for, what they mean and what they can do for your business.
What is a call to action?
Simply put, a Call to Action (CTA) tells an audience what they should do after reading online content. Be it a social media post or a blog post, an audience should always be encouraged to do something after they’ve finished reading.
It’s estimated that 90% of people who look at a website will read the CTAs. If a Call to Action is written within the content, your conversion rate will increase by over 120%.
At Omaha Media Group we use CTA’s to encourage readers to click website or blog links, to subscribe to our newsletter, to follow the brands and businesses we work with, etc. We always want our CTA’s to make sense and persuade our audience in the best kind of way.
Why do you use a call to action?
Sometimes, people need to be told what to do.
For example, getting an oil change in your car. You might forget about getting one regularly. However, there’s a service sticker in your windshield telling you to do so.
This is a “Call to Action”. This example reminds you what to do and where to get it done.
Consider a CTA within a body of content an “oil change reminder”.
With content and digital marketing, the end-goal is to have your audience convert into customers. We always want to answer the questions, “Now what? And how do I get there?”
As digital marketing experts, strategy is everything. The first mistake anyone can make when it comes to marketing is to “wing it”. The same goes with a CTA strategy, though we realize the concept, overall, seems simple.
As always, when creating a CTA for ourselves or for any of the businesses we do work for, observing an audience is essential. What motivates them? What are their past habits within your content?
Strangely enough, identifying the CTA’s that work best for us and our clients is one of our guilty pleasures. At Omaha Media Group we thrive on finding the best strategy for our clients to grow and have profitable conversions. Even if it’s as “simple” as encouraging someone to sign up for your newsletter.
Did we lose you at CTA?
That’s OK! Send us a message and we’ll take care of it for you!Contact Us!
Posted In: Social Media and Digital Marketing