Updated: Digital Marketing 101: What is a Call to Action (CTA)?
2019 December 13
The digital marketing world is full of acronyms from SEO to CTA, and as professionals in this industry, we understand the moment we start throwing around these acronyms it can seem as if we are just putting letters together! However, we are here to tell you that is not the case! The acronym our digital marketing experts will discuss today deals with directing those who are on your website, social media posts, email marketing campaigns and other forms of marketing to the EXACT place or page they need to go!
Today, we’re conquering the common question, “What is CTA?”
So, what is CTA?
Simply put, a Call to Action (CTA) tells an audience what they should do after reading online content. It can be either a social media post or email marketing campaign, an audience should always be encouraged to do something after they have finished consuming content.
It’s estimated that 90 percent of people who look at a website will read the CTAs. If a Call to Action is written within the content, your conversion rate will increase by over 120 percent
At Omaha Media Group we use CTA’s to encourage readers to click website or blog links, subscribe to our newsletter, follow the brands and businesses we work with, etc. We always want our CTA’s to make sense and persuade our audience in the best kind of way.
Why do you use a call to action?
Sometimes, people need to be told what to do.
A call to action can provoke feelings, thoughts and actions that give your audience a reason to feel, think or act in a certain manner.
What is a CTA that happens in everyday life that ignites one of the three notions listed above? A great example is the dentist office reminding you about an appointment or annual cleaning.
The text message could read, “Hi valued customer, please hit C to confirm your appointment.” What do you do? Hit C to confirm. A better CTA for this?
“Hi there, please hit C to make sure your teeth do not fall out of your head.” A bit exaggerated, but it gets the message across!
Consider a CTA within a body of content or as a closing statement as a reminder to do something, react or think of something!
With content and digital marketing, the end-goal is to have your audience convert into customers. The goal is to answer the question, “Now what? And how do I get there?”
The first step to creating and implementing a good CTA is to stop the generic, “sign up here.” Your audience will ask themselves these questions, why would I sign up? Is there a purpose? What problem is this solving? The same energy, time and thought that is created with content needs to be put into the CTA. Our digital marketers agree that strategy is everything and the right message can change an entire campaign.
The first mistake anyone can make when it comes to marketing is to “wing it.” The same goes with a CTA strategy. .
As always, when creating a CTA for ourselves or for any of the businesses we work for, observing an audience is essential. What motivates them? What are their past habits within your content?
Strangely enough, identifying the CTA’s that work best for us and our clients is a key component in any marketing strategy. At Omaha Media Group we thrive on finding the best strategy for our clients to grow and have profitable conversions. Even if it’s as “simple” as encouraging someone to sign up for your newsletter.
Still need help? Give us a call today!
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Posted In: Social Media and Digital Marketing