Examples of the best holiday marketing campaigns
The holiday season is a busy time for everyone, especially businesses. They are prepping their digital marketing campaigns, optimizing PPC campaigns and preparing their e-commerce for the holiday season. With so much going on, our marketing agency Omaha experts suggest you do not lose your creativity.
Thinking outside the box will make your marketing campaigns and brand more memorable. Sprinkling some originality into your marketing will help you attract and engage potential customers. Our marketing agency Omaha experts have gathered some of the best holiday marketing campaign examples to provide you with a little inspiration.
The best holiday marketing campaign examples
“Red Cups” by Starbucks
When it comes to fall and the holiday season, Starbucks knows how to market. Every fall, they have people waiting for their highly anticipated pumpkin-spice drinks. During the holiday season, they have people waiting for their signature holiday drinks and red cups. To market their holiday drinks, they switch out their signature cups for more festive ones.
Their drinks get festive designs, and they include signature holiday drinks. These limited edition drinks and cups cause people to go to their nearest Starbucks to enjoy them before they disappear. The cups also help to promote their brand. The cute designs encourage people to share their Starbucks cups online, thus helping share the brand in a more authentic way.
“Misunderstood” by Apple
During the holiday season, many businesses try to tap into creating sentimental feelings with their products. Usually, people do not associate mobile phones with sentimental gifts during the holiday season. Apple helped debunk this with their “Misunderstood” marketing video.
This video shows a teenage boy appearing to avoid spending time with his family during the holidays. There is a plot twist toward the end of the video. The boy was not avoiding his family; rather, he was recording everything to create a video of his family. Apple is tapping into people’s emotions and showcasing that technology can make memorable gifts.
“Unwrapped” by Spotify
If there is one thing that people eagerly await each year more than pumpkin-spiced lattes, it is Spotify Unwrapped. This marketing campaign has become a hit for Spotify users, and it encourages them to use its app all year round. At the end of the year, Spotify gifts its users with an exciting experience that allows them to reflect on everything about their listening experience that year.
Some of the common Spotify stats that are provided in Unwrapped are your most-listened-to artists, songs, genres, podcasts and even what mood those songs are in. Users get this gift delivered to their inboxes, and then they can share their results with friends and family members. It is Spotify’s personalized present to its users for using their app all year around.
Get the help of one of the best marketing agency Omaha teams to create a memorable holiday marketing campaign!
At Omaha Media Group, we can help you create a holiday marketing campaign that is unique to your brand. Our team can help you from strategizing your campaign to tracking its performance. Contact us today to get started.
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