Is “If you build it, they will come” an effective marketing strategy?
2019 January 09
You’ve been brainstorming your new business for years and you’ve finally pulled the trigger to get it rolling in 2019. You’ve got a great product or service to provide and you’re working to get a website developed to house your brand identity.
You’ve built it, and now they will come, right? It worked on the Field of Dreams and Wayne’s World. Unfortunately, that’s not really the case in the real world.
One of the hardest parts of starting a small business is getting it off the ground and sharing it with the world.
As much as we’d love to manifest the “if you build it, they will come” mindset, it’s not realistic. Shouting how great your business is from the rooftops, however, is definitely more our style. We firmly believe that if you want someone to know you’re there, you have to tell them where you are.
Building a website and letting it float amongst the sea of other websites will never promise online success. Online success comes from a strong, well researched strategy.
If you’ve launched a website for your business and are waiting for the floodgates of consumers to open up, stand bye. We’re here to help.
When working to market a new company, the first thing we identify is the actual problem you’re working to solve.
Your “why” will always and forever be the foundation of your business. Once your “why” has been thought through, together we can then identify who your “why” helps. That, my friends, is finding your target audience.
Be the Gloria Cleary of digital marketing plans. Understand your audience and know how to find them at every time of the day.
Build a “search party”.
When you work with an expert digital marketer, an extensive SEO, content, and social media strategy will be built. A new business might assume all of these plans to be overkill, but we can assure you, it’s worth it to be found online.
Think of it this way. When a person goes missing, a search party of one is never put into action. Experts in the field and community are accompanied by detectives, search dogs, volunteers, and other professionals. Consider your digital marketing plan the “search party” put in charge of “finding” your business.
Essentially, your website is the “missing person”, while your SEO, content and social media strategies are the experts getting your business found online.
While the positivity of “if you build it, they will come” is enticing as a business owner, it’s important to understand the need to market what you’ve built. Tell your audience what you built, who you are and where they can find it. And then they’ll come.
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