UPDATED: Is “If you build it, they will come” an effective marketing strategy?
2020 August 28
As an established company searching to start their digital footprint, a brand new company or one searching to change their strategies, it is important to understand that getting started is only the first step. From there, it takes a marketing agency Omaha like Omaha Media Group to build the digital marketing strategies in place to get the audiences to come.
The “if you build it, they will come” marketing misconception is one of the hardest misconceptions for companies to understand. Just because the website launched a month ago does not mean you are first page ranking. It takes months, and our experts explain at a minimum of six months to see any significant traffic.
One of the hardest parts of starting a digital presence from nothing to minimal presences is getting it off the ground and sharing it with the world.
Building a website and letting it float amongst the sea of other websites will never promise online success. Online success comes from a strong, well researched strategy.
Here is how a marketing agency Omaha can help build your strategy so they do come to it.
First, let’s build it
The very first step is to figure out what your company is even searching for or needs to bring in an audience. A modern, responsive website has to be built to even start the process because the website is the first impression, but is also where the marketing efforts will be geared towards.
Social media profiles need to be built, but only ones that are relevant to your audience. If your audience is not on LinkedIn, why create one? What about SEO strategies? Or even email marketing efforts? All of this is critical to understand that it has to get started and launched before “they even come.”
All companies need to understand their why, audience, competitive advantages, goals and other strategies to have a successful strategy. All of this has to be communicated with the potential agency that you are working with.
What is your “why”?
When working to market a new company, the first thing we identify is the actual problem you are working to solve.
Your “why” will always and forever be the foundation of your company. Once your “why” has been thought through, together we can then identify who your “why” helps. That, my friends, is finding your target audience.
It is imperative to understand that you cannot build a strong foundation and strategy that brings consumers to you without a clear understanding of your own target audience. While your products and/or services could be marketed to “everyone” not everyone is your audience.
Who buys your products and/or services right now? Those are your people in the digital world as well. A company who does not hone in on their target audience will find themselves wondering if anything is even working.
Build a digital marketing strategy
When you work with a marketing agency Omaha, it provides your company with extensive SEO strategies, digital marketing expertise, content and social media strategy that is built around your company.
A new business might assume all of these plans to be overkill, but we can assure you, it is worth it to be found online.
A common issue that comes up with our social media marketing strategy is “are we posting too much?” The thing is only four or five LinkedIn posts and a twitter post every day is not posting too much. Yes, the audience that is finding your content can get fatigued, but only if this is pushed into overdrive.
A great example is four LinkedIn posts a day and a twitter post every hour. That is excessive, but the thing is, if the content is not all promotional pieces, this helps with fatigue. Our experts have a method that has been trialed and errored and proven successful for all social media marketing strategies.
From there, search engine optimization (SEO) strategies need to be implemented, monitored and consistently updated. There needs to be an on-page, off-page or on-page and off-page technical SEO strategy set in place to help reach those goals originally set in place.
As a leading marketing agency Omaha, our experts dive into your industry, competitors and SEO strategies, but we will still need your help here and there. This is because you are the expert in your industry. This helps with updating your website content, weekly blogs, updating SEO keywords and so many other SEO strategies.
The thing with Ray’s famous “if you build it, they will come” is because Ray understood all of this. He knew what his audience would need, want and the strategies he needed to take to get there. So, “if you build it, they will come” can be achieved with all of the right strategies, but it takes time!
“If you build it, they will come” can be achieved with all of the right strategies!
We'll build a strategy for you that will help your company or small business grow!Send us a message!