So You Want to go Viral?
2016 February 08
So you want to go viral. It’s a simple formula, really...clicks + plays + shares = viral. Under most circumstances you need all three parts of this equations to get that “viral status”.
Let’s break down this into 5 ways to make your “hopeful” post, become a viral post.
1 - Attributes
Cater to your audience’s personal attributes. Age, location, interests. Using the knowledge you have of your ideal audiences age and their interests can get you further than not.
2 - Tribes
A tribe, you say? Think of a “tribe” as a niche group. Making your post extremely relatable gives your audience a sense of belonging and is more beneficial than having a broad appeal.
3 - Insights and Humble brags
Giving your audience a look into yourself, in a humble way, creates a relative experience for your audience.
4 - Delight
Giving your audience an overwhelming sense of emotion through music, dance, tricks, etc are sure to make your audience “share”.
5 - Collaborating
Audiences tend to enjoy “taking part for a bigger cause”. Giving your target audience something to do gives them instant gratification.
In conclusion, always ask yourself the following:
- How can we make our idea clickable, playable, and shareable?
- How can we encourage our audience to share?
- How can we build a story to capitalize on success?
The progression of online interaction is ever-changing. Reaching a large audience to go viral is always a challenge, but with the proper approach, you’ve got a shot!
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Posted In: Social Media and Digital Marketing