Omaha Media Group

The process of developing a mobile app

The process of developing a mobile app

As mobile apps continue to gain popularity with consumers, a business and its decision makers might start to consider the possibility of a mobile app being developed for the business. This is a great idea, but it is important that all notions are thoroughly thought out  and consult mobile app development professionals! 

This is what a business and its decision makers should understand from the beginning to the end of a mobile app development project. 

Market Research

Market research is the VERY first step after the notion of having the mobile app development fruition. Market research is critical from launching a product to having a mobile app developed. Why is this? This is because it can give a business an insight into who would be using their products, the purpose of the product, a profile of an ideal customer, what the competition is doing and even more. 

These are questions that every decision maker should ask: 

  • Who is going to purchase this product? 

  • Who will be using it? 

  • What are others saying about apps similar to your idea? 

  • Are they loving or hating it? 

The insight you gain from market research can help you develop a more focused and higher quality app before the planning starts.

Research allows you to understand the largest competitors out there. A startup looking to create a mobile app could have a harder time breaking into a market with large competitors who are established in this industry. 


Identifying the objectives of the app you want a mobile app development expert to build is crucial to your success.

Planning is the beginning stages before your app concept is brought to OMG Austin. Have a defined plan, strategy and follow up with mobile app development Austin experts to start the process.


From here once the market research shows promise, a decision maker will want to set clear and identifiable objectives.  These are main objectives typically used? 

  • Awareness: Will this mobile app be used for brand awareness? 

  • Loyalty: Will this app serve as a loyalty rewards program?

E-commerce: Will this app help with online sales? At this stage in the process, clients typically come to Omaha Media Group for a more in depth meeting about their mobile app and clarification from experts in the industry. 

Once the initial stages are set in motion, Omaha Media Group will assemble our graphic designers and mobile app developers on the project. This allows for these experts to thoroughly speak with one another about complications, limitations and the overall project. 

*WARNING: a more complicated app will require a longer development time. Deadlines depend on the coding, testing and troubleshooting involved.*


The beginning stage of an app will start with Omaha Media Group’s graphic designers creating several different design concepts for comments, questions and changes that the decision makers would like to see. Once a concept is approved by the client, the development process starts.

The first phase in development is front-end coding. Front-end coding takes an estimated five to 12 business days, all depending on the mobile app you’re having developed.

Following the development process is the testing phase. This is where all the bugs and system errors are identified prior to the app being released in the Google Play Store or iTunes. Once the bugs are fixed and everything is working up to speed, back-end coding starts.  

Back-end coding is the phase of developing your app. The final touches and changes will be made and again, will take an estimated five to 12 business days! Once that’s done, the app is ready to be launched to the world!

From beginning to end, Omaha Media Group’s mobile app development team is there for you. We are no strangers to mobile apps in our community. For more information on any of our services, contact us today!

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