Using TikTok as a business
It can be argued that TikTok has one of the most personalized algorithms out of all apps, and as a business, how do you cater to this new algorithm? A business TikTok strategy needs to be a clear strategy that niches the business with specific target audiences.
This rapidly growing social media platform provides brand new opportunities for companies, along with, the chance to advertise and use influencer marketing to outperform their competitors.
TikTik for businesses
Understand their algorithm
As stated above in the opening paragraph, TikTok users often feel as if the algorithm can get a bit too specific with the videos that it is showing them, but is this really the case?
TikTok’s algorithm is actually similar to Instagram’s algorithm, this is because TikTok videos thrive on user engagement. The more consumers watch a video and engage with it the better, but there is also a separate category from Instagram.
It is called video completion rate. If the user watches the video all the way through, this video will be pushed through others For You Page (FYP) and is likely to be seen more.
If the video continuously only gets watched for 15 seconds instead of the full 60 seconds, then it is going to get less engagement and reach.
The entire strategy behind the video really needs to be research and the right music that goes along with this strategy. TikTok is all about videos and quick trends that will switch in a matter of days.
TikTok knows the sound bites that consumers have been interacting with more than others, the challenges, the video content that they have been searching for and the hashtags that consumers are clicking on.
While this social media app continues to explode in popularity, TikTok headquarters have been known to hold back some information from time-to-time in regards to their algorithm and how exactly it does work.
Get comfortable with the app
The best part about TikTok is that a business can create an account, and with the right social media marketing strategy behind it, they can go viral in hours or days. It really depends on the positive user responses the video is receiving and the interactions between consumers and the video.
A great business TikTok account to check out in the Omaha metropolitan area is @omahacarpetcleaning.
This local business has shown that the right marketing strategy on TikTok can provide success and turn into a local sensation overnight.
With over 3.5M followers on their business TikTok, and on average 400K views per video, this company has “steamed” the competition and knows what they are doing!
What type of content is this small business producing?
How to clean X-stain off your carpet
Satisfying carpet cleaning videos
This local business has also done a duet with some of the biggest influencers on the app like @kallmekris from Canada.
Another thing to keep in mind for the best success possible? Stay up-to-date with the latest TikTok trends.
The one warning that our experts will tell everyone - do not post TikTok videos with the TikTok logo on Instagram. In one of their latest articles, Instagram explains that videos on Reels with that logo would get half of the engagement as others.
Social media trends are nothing new in the industry and businesses understand this, but with video content on TikTok, there can be several trends happening and them only lasting for days at a time.
While influencers and TikTokers do create content when the trends are no longer a trend, it is better to create them during the moments it matters.
From branded hashtag challenges to duets and memes, Tiktok is the place for a brand to really show their authentic side of their company and even let loose.
Millennials, Gen Z and Zennials do not want a business that is posting the same content as they do on Facebook. It needs to be specific to TikTok and follow the trends of the cool kids.
TikTok has risen up the ranks in the past four years, but with COVID-19, it exploded the popularity of the app. It has now become a key social media platform for consumers and another place to connect with followers.
Take advantage of TikTok before it gets flooded with the competition!
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Posted In: Social Media and Digital Marketing