Digital Marketing 101: What is SEO?
Does my business really need SEO? Yes, it does! Still unsure what this strategy really is? What are the true benefits of it? Our experts break this down for you.
Search Engine Optimization (SEO) is the process of improving your website’s ranking through organic on-page and off-page SEO strategies implemented by SEO experts.
It is the practice of getting targeted website traffic to a company site through search engines like Google and even Bing or Yahoo!
The importance of on-page and off-page optimization is important to understand because there are strategies that an Omaha SEO professional implements on your website to help it rank over time.
On-page SEO is the optimization of content and HTML on each service page or other page of your website! This means including keywords and content with coding in mind as well to help the pages rank higher in search results.
Off-page SEO is the optimization of your website in other areas of the internet. One of the most common off-page optimization tactics is backlinking. But, off-page SEO doesn’t only include backlinking strategies, it can also include blogging content, social media marketing, press releases and so much more.
SEO is one of the most important online marketing strategies because it builds credibility over the lifetime of the website while bringing in quality website traffic; in return, this can help with sales and lead generation over time.
Why does your business need SEO?
1. Increase visibility
In 2021, more than 50 percent of all website traffic is from organic search strategies. If you want to attract the right customers to your website, they must be able to find you.
Increasing visibility on a local or national level in search engines can broaden your company’s target audience, increasing the amount of traffic and potential customers to the website.
Not only is it important to rank your website, but within recent years, another strategy to increase visibility is with a Google My Business account. This populates in local search results in the Map Pack!
This provides consumers with easy access to choose one local business over another, and if you aren’t ranking for that keyword yet with your website, there is a possibility that your Google My Business account is ranking for that search term.
You need visibility in search results to grow brand awareness, your audience and credibility!
2. SEO doesn’t require advertising
What is PPC? PPC is the paid advertising side of the SEO umbrella. Research shows that consumers are 90 percent more likely to click on an organic search result versus paid advertising results.
One of the best things about SEO is that it doesn’t require advertising. While our Omaha SEO professionals would recommend it based on campaigns, it isn’t a requirement to increase your website traffic. SEO is the long-term strategy that can continue to bring in the ROI that companies are searching for without spending more money on advertising!
3. SEO improves credibility
Credibility is everything! When your business ranks in Google on the first page, it helps to build your credibility! It is estimated that 65 percent of consumers trust online search engines when conducting research, and with this in mind, if your website is ranking in the top five search results, this shows you’re credible.
Not only are you showing credibility to your target audience, but Google also finds your content and website to be credible.
4. Have a competitive advantage
Is the competition already working on its SEO strategies? What if they are behind the game? This provides your company with a competitive advantage on the internet to bring in online and foot traffic sales.
SEO is a leading digital marketing strategy that all companies should consider in their 2022 marketing budget.
Omaha Media Group is one of the leading creative management firms in the Midwest. Our Omaha SEO professionals can help any company, in any industry, rank in search engines over time. For more information on our SEO packages and overall strategies, contact us today!
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Posted In: SEO and Search Marketing