Digital Marketing 101: What is SEO?
2018 July 13
As digital professionals, this seems like such a simple question:
What is SEO?
However, this might be the equivalent to a motorhead explaining a gasket to us ‘computer nerds’ here at OMG.
If you have a website of any kind, you’ve likely heard the term ‘SEO’ being thrown around. But what exactly is it?
Dictionary.com defines SEO as:
Search-engine Optimization: the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.
In other words, SEO is a strategy used to get your website to a more visible spot in search engines like Google, Bing, etc.
Why does your business need SEO?
Google processes an average of 40,000 search queries every second. That’s 2.4 million searches every minute. Basically, a lot. So this means that your business must do all that it can to show up as quickly as possible in a search result that is relevant to the services you provide.
When it comes to planning out your business’ marketing budget each year, we’d highly recommend setting aside a portion to put towards an SEO strategy and having it implemented.
Is SEO something you can do on your own? Sure. But only if you are well-versed in it and have the time to execute it regularly.
As we’ve all seen, technology is evolving every single day. From desktop computers to smartphones, tablets to voice-activated home assistants, it’s important to know how to optimize for the trends as they progress. Monitoring a website’s traffic, where it comes from, and how they’re getting there are all things that need to be kept into consideration.
A good SEO strategy not only bumps your business up in the search ranks, but also can increase your chances of more website traffic and quality business leads. Ultimately, a good SEO strategy can benefit your business in ways other platforms cannot.
It’s important to know that SEO isn’t a sprint, it’s a marathon. Implementing a good strategy takes research, time, and patience. With the right professional SEO team, your business can start reaping the benefits of search optimization.
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Posted In: SEO and Search Marketing