Which would you pick: One million followers or one million SEO visits?
2020 September 02
Recently, Neil Patel posted on Twitter asking this famous question, “Would you rather have one million followers? Or one million SEO visitors?” The replies were split pretty evenly between those who would want one million social media followers and those who would want one million SEO visitors.
This got our Omaha SEO experts and Omaha SEO agency thinking about this famous question. And there are two really great sides to this argument that our experts can understand! Let’s break this down for the best reasoning behind both of these answers!
One million followers
Why would one million social media followers be a great answer to this question?
If your social media marketing strategies that are in place are correct, then one million followers provide the opportunity for one million sales, lead generations and conversions.
Think about it! If you have a strong following on your social media platforms that want to learn more, purchase and continue to be loyal, what will they do?
More than likely, share that content on social media channels with their other like-minded social media followers. From there, that gives you the opportunity to reach even 10 or another 10,000 followers who are your target audience.
As long as the content is relevant to your target audience and potential new customers, then social media is a powerhouse for generating new followers who can be potential new customers! Even those customers who are following your company because they enjoy your content or learn something new provide the opportunity to share your content and get that in front of their followers.
On the other hand, why does wanting one million SEO visitors make sense?
One million SEO followers
On-page and off-page SEO strategies provide a company with a competitive advantage in SERP because their target audience is directly searching for their products and/or services and other pages that relate to their industry.
The right organic SEO strategy that is set in place by an Omaha SEO expert who works for an Omaha SEO agency like Omaha Media Group helps to bring in more qualified website traffic which in return brings in more qualified leads, sales and conversions.
This means over one million consumers visited your website and this gave one million different chances for a consumer to learn more about your products and services, read blogs, fill out email marketing forms etc.
Well, both of those sound pretty similar in reasonings so which one is better than the other?
There is no clear answer to this question, but here are some ways that each one outweighs the other!
The first thing to remember is that only a million qualified followers and website visitors will make the difference for both of these strategies. Sending out posts to the wrong target audience will not help any more than having one million unqualified website visitors.
From there, the reason why social media would be better is because there is a faster and easier way for a company to reach possibly a million more targeted followers based on their current following sharing their content.
When it comes to one million SEO visitors, they could accidentally land on the wrong page and never navigate through the website to their specific page they need. At the same time, one million SEO visitors could lead to referral links because they could grab your blog and use it as a backlink on their website, but the likelihood of that is very slim.
Our Omaha SEO experts are leaning more towards one million followers because they can reach a larger audience faster, share your content which helps to increase your website traffic and provides a multitude of touch points and branding efforts to seamlessly happen over the course of the social media marketing and SEO strategies!
Which option would you choose? For help with SEO from a multi-award winning Omaha SEO agency, contact our team today!
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Posted In: SEO and Search Marketing