Why Email Marketing Works
2010 August 09
Have you received an email marketing campaign lately? How about a SPAM campaign message? Did you read it or just skim the subject line and author and then tossed it in the trash?
Does email marketing work? You bet it does! Whether or not you read that marketing blast you just proved it was an effective campaign just by acknowledging its existence.
So why is email marketing so effective? Well, email marketing works for a variety of reasons…
* It allows targeting
* It is data driven
* It drives direct sales
* It builds relationships, loyalty and trust
* It supports sales through other channels
Companies like emailContactor.com use modern email marketing services and solutions that support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis and then as if from the gods above give all of that data to you in an easy readable report.
So with each message you're opening a doorway to new business possibilities and with every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.
The real money is following the results…
* A December 2009 survey of 300 email marketers by Silverpop found that their companies were feeling the effects of recession, but “four out of 10 marketers reported that their email budgets in 2010 would increase, and nearly half (47 percent) said their budgets would stay the same” (see press release).
* A November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development (report).
* A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget (see press report).
* 46% of North American small businesses surveyed in 2009 by Hurwitz & Associates use email marketing, with another 36% planning to do so in the coming year (press release).
* Seven out of ten UK marketers surveyed by the DMA in 2009 expected expenditure on email marketing to increase over the next 12 months (press release).
* In August, 2009, Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013 (see press report).
* An April 2009 survey of senior marketing executives by the European Interactive Advertising Association revealed that 46% of respondents plan to invest more in email (report).
* In Datran Media's 2009 Annual Marketing & Media Survey, 58.5% of industry executives said they planned to increase investment in email. Only 5.7% planned to decrease it (reference).
* Internet Retailer's April 2009 email marketing survey found that 51.6% planned to increase spending on email during the recession, and only 4.7% planned to decrease it (reference).
* Shop.org's State of Retailing Online 2009 survey of retailers found that 88% of them list “e-mail as a high priority for the year” (reference).
* A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets, while 11% planned a decrease (reference).
* The CMO Council's Marketing Outlook '09 Report reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment in 2009 (press release).
* A survey of B2B marketers in November, 2008 noted that 68.3% intended increasing spending on email marketing in 2009 (reference).
* The DMA estimate spending on email marketing (in the USA) will increase from $600 million in 2008 to $700 million in 2009 (reference).
So what do you need to do to get started?
Our recommendation is to contact the folks over at emailContactor.com. They are an Omaha based company that specializes in email marketing at untouchable competitive pricing. They will sit down with you and learn about your business, develop requirements for you, customize your email campaigns to fit your business branding and needs, and will work with you side by side to get you going.
Contact us, we will be happy to work with you on your email marketing venture.
Omaha Media Group LLC
6414 S. 118th St.
Omaha, NE 68137
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