Blog Posts

 

Author Archive: The Creative Monsters

How Consumer Activism can be Turned into Brand Activism for Better Brand Perception

How Consumer Activism can be Turned into Brand Activism for Better Brand Perception

When a number of consumers get together to make a demand or make their opinion clear about certain causes related directly or indirectly to a company, they get heard. Their persistence usually pays off and can impact the sales, revenue and the image and trust that a brand enjoys.


 
Read More...
 

Office Closed - Monday, February 20th, 2017 President’s Day

Office Closed - Monday, February 20th, 2017 President’s Day

Omaha Media Group LLC will be closed Monday, February 20th, 2017, in observation of Presidents' Day. We will resume normal business hours on Tuesday, February 21st, at 9 AM.


 
Read More...
 

Facebook Insight Breakdown

Facebook Insight Breakdown

So you’re new to creating a business page for Facebook.  Seems simple enough, right?   Paying attention to your page Insights will help you determine the best strategy for your Facebook social media feed.


 
Read More...
 

ExpressionEngine 3 vs. Wordpress

ExpressionEngine 3 vs. Wordpress

One of the most common questions we receive, especially with new clients, is about why we choose ExpressionEngine 3 as our preferred Content Management System (CMS) for websites, as opposed to something like WordPress. ExpressionEngine 3 is something I had heard very little about before I started working at Omaha Media Group, so I had similar questions at the time. Before long, the answer was clear to me.


 
Read More...
 

Why a Content Hub Is Your Best Bet for Quality Lead Generation

Why a Content Hub Is Your Best Bet for Quality Lead Generation

A content hub allows you to customize and control the experience of your visitors completely unlike on social media sites and hosted blogs where the experience is less personalized and the algorithms aren’t controlled by you.


 
Read More...
 

The Importance of the 4 L’s of Lead Generation Strategy

The Importance of the 4 L’s of Lead Generation Strategy

Entering the digital marketing ring without a proper lead generation strategy is like entering a fencing contest without a saber! You will have no direction, you will have no markers to light up the way forward for you or help you protect yourself against the thrust of your competitors. A potent strategy can definitely make you a winner prospect.


 
Read More...
 

How You Can Leverage Twitter To Generate Revenue for Your Business

How You Can Leverage Twitter To Generate Revenue for Your Business

Twitter is a powerful social media tool that increases not only your brand awareness but also strengthens your networks. It can be used to reach out to well targeted prospects and turn them into leads. It can be used to run an influencer marketing program.


 
Read More...
 

Why should You Focus More on Quality Content than on Keywords?

Why should You Focus More on Quality Content than on Keywords?

If you are still using a pre-2012 keyword and SEO strategy, you are losing out on a lot of opportunities. You may be happy with the short-term results but the long-term picture could be gloomy. Since Google made the Penguin update in its search algorithm in 2012, the focus on keywords haven’t entirely vanished but the way they are used have.


 
Read More...
 

How Programmatic Delivery can Change the Way Content Marketing is Practiced

How Programmatic Delivery can Change the Way Content Marketing is Practiced

What if you were told that there was something better than native advertising when it comes to placing marketing content in the user domain in a non-intrusive manner? Shocked? Programmatic delivery of content can do just that.  Programmatic delivery depends on the use of software and tools to understand not only the exact intent behind a query but the sites that the target is most likely to hang out and look for information. You can then place the content, your online advertisement or marketing message exactly on that site in a way that seems unobtrusive and relevant to the user. 


 
Read More...
 

How can Permission Marketing Help You Expand Your Digital Footprint?

How can Permission Marketing Help You Expand Your Digital Footprint?

Permission marketing is mainly used in the context of Internet marketing. When you embed a script on your website that supports an opt-in form that your site visitors can fill up to give you permission to send them your digital catalogs or e-zines or when your searchers enter a query on a search engine and your ads get displayed either as sponsored content or as display ads on the ranking page (of course, you spend money to buy the space or the slot through an online auction for relevant keywords), your targets are essentially giving you the permission to inundate them with relevant ads and content.


 
Read More...
 

Why Should You Consider Influencer Marketing To Boost SEO Efforts?

Why Should You Consider Influencer Marketing To Boost SEO Efforts?

Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.


 
Read More...
 

Live 360 Degree Video Streaming Reaches Periscope

Live 360 Degree Video Streaming Reaches Periscope

As brands and organizations are going digital, social networks are seeking to incorporate various aspects to develop meaningful relationships with consumers. The unique feature of social media is personalized interaction with consumers and measurability of performance. Digital content is getting revolutionized, which is why social networks are adopting different content formats and features to strengthen interaction and engagement.


 
Read More...
 

The Digital Media Trends That Will Lose Substance in 2017

The Digital Media Trends That Will Lose Substance in 2017

Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.


 
Read More...
 

2017 Spring Internships

2017 Spring Internships

Omaha Media Group, LLC (OMG), is searching for exceptional interns to work in our offices in Omaha, Nebraska: Graphic Design & Digital Marketing


 
Read More...
 

Intern Story : Steph

Intern Story : Steph

Our intern-turned-graphic-designer Steph shares her interning experience.


 
Read More...