With the growth of smartphones and ease of accessibility to the internet, it’s safe to say that internet usage has skyrocketed. Users now have the ability to search and surf the web at any time of the day, from nearly any location.
While a number of companies have cut their PPC advertising spend, now could be the perfect time to grab their spots and get the lead generation your company has been searching for. But, make sure to pick the right keywords.
Pay-per-click (PPC) ads are one of the most common paid advertising strategies out there due to their high return of investment! Not fimilar with PPC ads, but want to learn more about advertising on search engines like Google? Read our blog!