Imagine a room so full of stuff that you can’t even move in it, imagine trying to find something in there. Not only would that be impractical but also a bit unpleasant. Now imagine a room you need to use, but is completely empty, that doesn’t work either. The same runs true when it comes to website design. No one likes a screen that is too cluttered nor do they want something that is so sparse that you can’t find what you need, what the user wants in balance.
Franchise marketing starts at the corporate level and trickles down to each location, and because of this, corporate has to get everything situated for each different location that is involved. This also means that the franchise marketing is a bit different in each location as well.