Writing Content for SEO: Creative Social Media Content Strategies
2015 December 30
A growing business, like all businesses, need to strategize their content for their brand. Be it their website content, marketing material content, or social media content.
Content Strategy for SEO
SEO isn't as hard as most people think it is. Yes, its is very complex and sometimes it can be a very daunting task to come up with simple optimization standards for your own website but if teach any one of our clients one thing in our SEO training its this: strategy strategy strategy.
Writing content for SEO isn't about throwing massive duplicate content at the Search Engine Wall and hoping some of it sticks; more about creating unique custom strategize content for your viewers to learn and want to keep coming back.
So which all of the SEO humbo-jumbo, good, bad and outdated or misinformed information, how do you know what strategic steps to take and where to focus your content and information on? Well, for starters you need to make sure you've optimized your content for Search by following Google's most basic guidelines.
Once your website is optimized then you can start putting some focus on writing good quality content for those lovely search engines to index.
Popular Content Types:
We say this time and time again, you need to have a blog! Period. Stop arguing with us and just put up a blog already. Even if you don't have time to write content for your blog you can hire us to do it for you. Why? Well, blogs are one of easiest methods to attract search rank because they give you a place for you to master your content, your company's purpose. We recommend reading our blog post: “Blogging for SEO: How to write blog posts that rank well is a great place to start”.
Did you know that 90% of the information that your brain receives is visual? Branding content that uses visuals can attract almost 94% more viewers. Using interesting images will only encourage your audience to read on. With an ever growing world of social media, it’s essential to keep all platforms relative and cohesive. Does your brand have elements of awe, humor, or amusement? Images and content that use these emotions are the most often shared.
Readers love lists. A list is designed perfectly for our brains in that we process information more efficiently, and retain the information easier. Lists capture the eye quickly, eliminating any extra content we don’t necessarily need to have.
- Q & A’s
Having an informative Q & A is a great way to encourage your readers to inquire more about your business. Readily answering popular questions up front not only eliminates some frequent questions on the business end, but it shows the reader that you’re willing to have open conversation and to be helpful up front. Consider having interview Q & A’s. Interview your employees…interview past clients…formal and informal. Interviews like these encourage a more personal-working relationship with your clients.
You Need Help & We Can Help You!
Let's face it, blogging, writing, creating custom and creative information can be hard. Especially difficult if you lack the time to unleash the creative juiced needed to create the content in the first place.
We get it, being creative isn't easy for some people. Luckily for you, we are Creative Monsters and we want to help you! So contact us today and take advantage of our Monster Creative Management team.
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