Improve usability of billing forms with these tips
60 percent of buyers leave their shopping carts before finishing hitting that final “purchase” button on the site. One way to avoid this is to implement the right website design to ensure that it keeps your audience engaged and encourages them to complete the final stage of the marketing and sales funnel.
In our industry, this is known as form design, but taking it a step further is known as form design UX!
If you take a look at the various e-commerce sites, you can see the flow from check out (shopping cart) to final purchase. Even one of the largest online hotel booking websites noticed that one extra field in their form was costing their company a loss of $12M each year!
For small businesses and companies, the amount lost is much smaller than Expedia, but this shows that even some of the largest companies out there can underperform from one simple mistake!
Here are some tips you can use to improve the design of billing forms and increase checkout conversions.
1. Shed light on intent
The main aim of billing forms is to coax your visitors to purchase your products or services. Form design that focuses on UX design, focuses on making sure the billing forms are concise and clear.
As a result of this, there won’t be any confusion and this leaves less room for errors on the form when it comes to the final purchase. Here are a couple of techniques that work well:
The typography should be large
Use labels rather than placeholders
Additional padding between the form fields
Make navigation easier by using a custom tab index
Use icons wherever necessary
2. Use custom input spacing
Custom spacing lets the visitors know if they are filling out the fields correctly. For example, when your visitors fill out their phone numbers and zip codes correctly, the billing form automatically moves to the next field. 4-digit spacing is extremely useful when your visitors have to enter their credit/debit card numbers.
As there are a lot of numbers, it is easy for your visitors to make a mistake when entering the data. By incorporating 4-digit spacing in the credit/debit card field, your visitors will be able to check if they have entered the details correctly.
3. Simplify the entire checkout process
As a business owner, one of the easiest mistakes that can be made on the website is to overcomplicate the checkout process.
You need to simplify the entire checkout process as much as possible, to encourage your visitors to go through with the purchase. If your billing form is small, ensure it fits within a page. If you have a large billing form, then split it into steps, to make it easier to fill out the form.
You can show your visitors how far they have progressed in the checkout process and how much time they have to spend to complete it. While these details are small, they will have a positive impact on the checkout process.
4. Summarize the purchase
Before your customers hit the buy icon, you can show them a summary of the purchase, including the total price and date of delivery.
The buyers will be able to see whether they have entered their details correctly. When you are transparent about the checkout process, your visitors are more likely to go through with the purchase.
The only thing that stands between a potential and paying customer is your billing form. That’s why you should use these tips to improve and optimize the usability of billing forms!
Omaha Media Group is experienced in providing ecommerce solutions to companies all over the Midwest region. We are experienced in website design, redesign and development projects for ecommerce companies from thrift stores to luxury jewelry stores.
Contact us today to learn more about how we can help!
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