Making a holiday marketing strategy
2018 September 24
While the major holiday season is still three months away, in our eyes, you can never plan soon enough for holiday marketing.
It’s easy to push your holiday digital marketing plans to the side for “just one more week”, but the truth is, the holidays are sneaking upon us quickly!
In 2017, holiday spending was at a record high of $691 billion with $108.2 billion of that done online. It’s silly to not take advantage of such high revenue.
If you don’t have a digital marketing plan for the holidays yet, don’t panic!
We can help you with that! If you’re looking to up your “muscle” and intensify your planning, you’ve come to the right place. We’re happy to take on the digital marketing for you!
Holiday marketing always good to start with a plan.
What will we need before making a holiday marketing strategy?
Last years results
As with all things in digital marketing, we must first identify the positives and negatives from past strategies. That is, if you have them.
When distinguishing successful campaigns for your business and products, we use those strategies and techniques as a cornerstone for your new strategy.
By digging deep into why campaigns were successful, we discover what brought the campaign to success. Was it the product or service being offered? The content or customer experience? We look into it all.
Moreover, dissecting campaigns that didn’t perform well is equally as important. Just as we can identify what made a campaign successful, we can identify the reasonings behind a less effective one.
A support team
It’s not uncommon for a business to let the experts handle the heavy lifting of their digital marketing during the holidays. However, at Omaha Media Group, we like to treat your strategy as a team effort. We’ll bring the digital expertise if you bring the solid products, services and customer experience.
Always remember, it’s the most wonderful time of the year…to engage your customers. Together we’ll game-plan a simple way to shop, copy that caters to your niche, and taking steps to win your audience over through specialty campaigns.
Holiday marketing is a joint effort that we enjoy being a part of. Consumers are ever-evolving and it’s insightful to see where shopping trends take us.
It’s being shown year-to-year that mobile sites matter, consumer habits are changing thanks to voice search (Alexa, Siri, Google), and that customer experience can make or break a sale.
Are you ready for holiday marketing?
If not, let’s visit about it!Send us a message!
Posted In: Social Media and Digital Marketing