SEO for NonProfits: Four tips to rank better
SEO for nonprofits could be the online marketing strategy that can help to boost brand awareness and even donations over time. This long-term marketing strategy is effective for all businesses, but for nonprofits, it is really able to get them in front of their audience.
As consumers get more tech-savvy than ever, and industries and nonprofits are searching to leverage their digital presence, it is time to implement SEO!
How does SEO work?
SEO, which stands for Search Engine Optimization, is an organic strategy that Omaha SEO professionals work on over the life of the website to help said website rank in Google and other search engines.
The very basics behind all of this are that with on-page and off-page optimization strategies, nonprofits can find themselves ranking on a local and national scale with the right strategies.
You want to help your target audience so that they help you. One could say that this is a win-win strategy.
How SEO can benefit nonprofits
The biggest benefit of SEO for nonprofits is that it can bring in more donations and brand awareness. With some of the biggest nonprofits out there like Make A Wish Foundation or Susan G. Coleman, it can be difficult to compete with those nonprofits, but at the same time, the right strategies can provide you with a more local presence while working on the national level.
Not only does it helps with donations, but it also provides that brand awareness by establishing credibility and trust between the target audience and Google itself.
There are over 200 ranking factors that Google takes into account when evaluating a website, but there are some basics that always need to be in place and continuously maintained and developed.
Four tips on ranking on search engines
Keyword research should drive content and strategies
Keyword research, or choosing the right keywords to target is the foundation of the entire SEO strategy. This is the roadmap to what your nonprofit is known for in search engines. This requires a deep analysis and understanding of your target audience.
Who is the main demographic that is donating? Who does your nonprofit support? Who is searching for your services and help? These are all questions that start the roadmap for the right keywords.
You want to focus on high-volume keywords, but at the same time, you also want to focus on those smaller volume keywords. This is because those smaller keywords are sometimes the ones that bring in more traffic.
As a nonprofit, you always have a story to tell, and once the SEO for nonprofits is set into place this is where quality content and storytelling work hand in hand.
Our Omaha SEO professionals will shout from the rooftops how important quality content truly is. Quality content is the driving force behind the SEO strategy set into place because it answers the questions and provides the results that consumers want in the end.
The questions we asked above are perfect for the content. How are you helping the community? Who is searching for support or needs your services? What topics of information would they be interested in?
For donors, it would be about the conversation around your nonprofit, why they should consider donating, and how their donation improves the lives of others.
The content should be new, on-brand, and quality! You never want to publish content for the sake of publishing content because it is time-consuming only to have said content fall flat.
A great example of what type of content Google is really searching for is known as E-A-T!
Focus on local first
For many nonprofits, your target audience is going to be more localized rather than national. Yes, there can and will be some national strategies, but if most of the donation and foot traffic comes from local cities and regions, it is best to stick with a hyper-focused local SEO strategy.
One of the easiest ways to start some local presence is with Google My Business. This free marketing tool is what all the SEOs in the industry are speaking about because it works. Yes, you should have always had a Google My Business account, but for local reasons in 2021, you need one!
This is because Google My Business is a listing that can show in the Map Pack on Google. The Map Pack is the local listings when someone searches for, “nonprofits near me”. The results that populate are based on local SEO and their listing can show in the three spots.
The biggest thing to remember is to be consistent. Consistent in posting weekly, bi-weekly or monthly blogs, new content, or making sure service pages are up-to-date. Also, make sure that all SEO keywords are still relevant and if any need changed.
This is where our Omaha SEO professionals can help nonprofits! While there is everything else going on, unless you hire an SEO professional, it will be difficult to keep everything consistent. With locations all over the United States, not just Omaha, we can help you with our customizable SEO packages.
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Posted In: SEO and Search Marketing