Why brand reputation matters
2020 June 27
Who do you prefer for your morning coffee? Do you run on Dunkin? Or are you a venti caramel iced latte with soy milk and two shots of espresso at Starbucks? You more than likely prefer one type of coffee over the other and have possibly gone out of your way to get your favorite coffee at your favorite shop!
This is because consumers are loyal to their favorite brands out there! 43 percent of consumers spend more money with brands they are loyal to than other brands. With that in mind, 82 percent of adults are loyal to brands, not retailers, not companies, not people, but brands!
A brand is not just a logo, this is often a common misconception when it comes to branding efforts in place. A brand is WHO the company is. The morals, the people and the entirety of the brand itself. Yes, a logo can ensue a feeling of that said brand, but the logo is not the brand.
What is your company sharing on social media? What is the overall message? The tone? The perception of consumers or potential customers? The personality of the company? All of these questions are qualities of what makes a brand at the end of the day and connects with their consumers!
The thing with branding is, it takes years to create a brand, it can take days even weeks to start to diminish that strong branding reputation that has been put in place by an omaha branding company like Omaha Media Group.
What is branding reputation and why is it important in a digital world? Here is why:
What is branding reputation?
The definition of branding reputation is, “how the particular brand of a company is viewed and perceived by consumers, stakeholders, and the market as a whole. It is the culmination of ideas and emotions that a customer associated with the brand with the customer service experience during the purchases of goods and services.”
This means the consumers who drive out of their way or wait a bit longer for a Starbucks over a Dunkin Donuts know that Starbucks has a positive branding image. Not only because of this, but the consumer has a strong loyalty to the brand. (There are definitely Starbucks and Dunkin Donuts people in our office!)
The importance of branding reputation
In the last 20 years, digital marketing has continued to rise in popularity, consumers are more informed and connected with brands than ever before due to these marketing strategies.
At one point in time, branding impressions were made in the store front and with the staff on hand, but with the digital world, branding is always on and there is no room for a bad branding experience.
A consumer now searches for a company, does their research, visits a storefront and purchases products, and follows this brand on their social media to continue to learn more and help them make informed decisions.
The website is the first impression of a brand. The storefront might not be until the third or fourth interaction on the World Wide Web! How can a consumer find you? Our Omaha branding agency always recommends starting organic SEO strategies sooner than later because not only is the website important, but a consumer needs to be able to find you! From there, social media marketing strategies are critical! Consumers, especially Millennials and Generation Z are on social media outlets researching, watching and even engaging with your company!
The information that is being published from content marketing to keywords being used in off-page SEO are all important because that is what your company’s brand will be known for in SERPs and how new and old customers will find your company.
What is your company’s current branding strategy? Are you ranking in search engines at all? What about social media marketing? All of these strategies are so important in a world with consumers who have hundreds of different options at their disposal.
Our omaha branding company focuses not only on creating and fostering a positive branding image but also works on building this image in a number of ways through SEO to websites.
Start building your branding reputation and strategy with Omaha Media Group, a branding agency Omaha who can provide you with all the needed strategies and tools to build that positive brand image and reputation!
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