Omaha Media Group

Why does your website need to be mobile-friendly?

Why do you need a mobile website?

It’s safe to say the flip-phone days are over. Nearly 77 percent of Americans now own a smartphone.

There are staggering statistics to show smartphones are not only the dominant choice between 18 to 29 year olds, but also Americans who are 50 years and older.

With the growth of smartphone ownership and accessibility to the internet, it’s safe to say internet usage has skyrocketed. Users have the ability to search and surf the web at any time of the day, from nearly any location.

Due to this ease of access, having a website that is mobile-friendly is essential to your business.

What is considered a mobile-friendly web design?

Keeping it simple, a mobile-friendly web design means every element of your website (text, images, videos, links, etc.) is easily accessible across mobile device platforms. Not only accessible, but fitting for a much smaller screen than a desktop computer.

What’s the difference between a desktop and smartphone for your web design?

There are three main points when it comes to your website on a desktop versus on a smartphone or tablet.

  1. Smartphones and tablets have less space than a desktop computer.
  2. Smartphones create shorter attention spans for users.
  3. Mobile users are generally seeking out specific information when searching online as opposed to broader internet surfing on a desktop.

Knowing these three points lets us know as development experts why mobile design must be simple and to the point.

Three things to avoid in your mobile design:

  1. Unreadable text or hard to see photos without zooming or scrolling.
  2. Poorly spaced tap-targets (areas on a website a user interacts with to carry out a command).
  3. Media unable to play.

Is my website really mobile-friendly?

Google features a great service to let you know whether your web page is mobile friendly! By utilizing the Mobile-Friendly Test, Google analyzes your site to give you a verdict. Chances are if you’re unsure if your site is mobile-friendly or not, it probably isn’t.

What happens if my site isn’t mobile-friendly?

Google announced in February of 2015 that it would begin favoring mobile-friendly websites in search engine results. Over the course of two and a half years, this made a significant impact on search results.

Unfortunately, there is no middle ground for Google. Either your website is mobile-friendly or it’s not. The good news is, once your website is updated for mobile, your search rankings should start increasing fairly quickly.

What do I do next?

If you’ve discovered your website isn’t mobile-friendly, send our team here at Omaha Media Group a message. We’ll put our heads together and figure out the easiest and most cost-effective way to combat the problem. By developing a mobile-friendly site, Google will thank you, and so will your customers.

Do you need a mobile-friendly site?

We’ve got you covered.

Send us a message!
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