Blog
Category Archive: Website Development
Updated: ExpressionEngine vs WordPress
One of the most common questions we receive, especially with new clients, is about why we choose ExpressionEngine as our preferred Content Management System (CMS) for websites, as opposed to something like WordPress. Let's dive right in and compare apples to apples, and maybe haves some grapes.
What Google’s Latest Mobile-Friendly Algorithm Update Means for Marketers
The online mobile user numbers rose to 40 percent in 2015, prior to which desktop users accounted for 90 percent of online users. Clearly there has been a drastic shift in online user activity toward mobile devices in the recent past, and Google is well aware that its search engine needs to adapt to the increased influx of mobile users. That is exactly why Google rolled out an algorithm update last April. Nicknamed ‘Mobilegeddon’, the algorithm was the very first to consider mobile-friendliness of websites as a ranking signal. A year later, Google just rolled out another update to fine-tune its mobile friendly algorithm.
Google Analytics Update: Firebase
Google Analytics recently underwent a product update, deemed Firebase. Being introduced as the next generation of Google Tag Manager and Tag Manager 360 for Mobile Apps.
The Difference in Mobile-Responsive and Mobile- Adaptive Sites
While it’s fairly clear what formulates a mobile-friendly site, there is still some confusion around what makes a site mobile-friendly as opposed to mobile-responsive or mobile-adaptive.
Google Penalizes Unnatural Outbound Links
The weekend of April 8th, 2016, Google issued manual actions for “unnatural outbound links*".
The Importance of Blog Typography
Readability of blog text can be measured in both content (complexity) and it’s typography. Typography is the art and technique of arranging a text to be legible and appealing. Typography involves font selection, size, line length and spacing, and letter-spacing.
Defining your Niche Market
Ecommerce success is essentially defined by your niche market. Knowing what separates you, your brand, and your product from your competition is the kickstarter to your growing business. Whether you’re trying to grow your online business or you’re still rooting around for an idea that’s perfect, defining that niche market is essential for growing a customer base.
Google Analytics Product Update
Have you heard? Google has been super busy. If you're like us, you're waiting patiently for Google Penguin to release but that's not all Google's been working on behind the scenes. Let's cover a few of the more exciting Google Analytics 360 Suite updates headed your way!
Is Google Updating? Yes! Penguin Is Imminent
There have been some early signs of a Google Search update as of last week. Be it a limited number of sites or the start of something big, some are speculating that it’s an early sign of Google Penguin, though most are not confident that’s the case.
Major SEO Mistakes To Avoid During Your Website Redesign!
Redesigning your website is not just an exercise in aesthetics. Sure, the visual elements of your website will likely get the most attention, but remember a great website design also requires you consider and improve what is under the hood. A flashy exterior does not help much if the machine fails to function. If people cannot find your site and intuitively navigate through the pages it does not really matter how beautiful it looks. When it comes to website redesign, form and function need to be a package deal. Let’s discuss the major SEO mistakes to avoid during your next website redesign.
