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Tag Archive: google

Understanding Google’s SERP updates in 2021

Understanding Google’s SERP updates in 2021
Google's SERP is the results that populate based on search queries. When you type in, "best pizza shop" those results show for a multitude of reasons. In 2021, Google's SERP continues to advance with its consumers, which means understanding these updates for all businesses! These are the top trends!
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A comprehensive guide to local SEO in 2021

A comprehensive guide to local SEO in 2021
Local SEO and the local algorithm use three separate factors when ranking a local business- relevance, distance, and prominence. This is the comprehensive guide of local SEO in 2021 to ensure you rank on local SERP!
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Micromarketing - pros, cons, and examples

Micromarketing - pros, cons, and examples
A strong micromarketing strategy targets a niche market to ensure their products are reaching the right consumers! Yes, you can have a macro, micro, and nano micro marketing strategy! Learn more about this.
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May SEO Notes- The latest in the industry

May SEO Notes- The latest in the industry
Here are some of the most significant SEO updates and changes coming to a search engine near you and what it means for marketing strategies as we quickly approach 2022.
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How to improve User Experience (UX) design on apps

How to improve User Experience (UX) design on apps
Mobile apps that are unsuccessful can be attributed to a couple of factors, but one of the largest ones is a lack of proper design elements. This is how to improve the user experience to increase the retention of consumers.
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Is TikTok the future of social ecommerce?

Is TikTok the future of social ecommerce?
The app continues to provide personal brands, influencer marketing opportunities, and businesses the ability to sell their products and services to their consumers. With its quick rise to popularity, will it take over social commerce?
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The cookie crumbles: Advertising on social media moving forward

The cookie crumbles: Advertising on social media moving forward
Companies are gravitating towards running more advertising digitally, but with changes regarding privacy, what are the latest changes on Facebook and Google?
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UPDATED: What every small business needs on their website

UPDATED: What every small business needs on their website
This is what every small business needs on their website!
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UPDATED: How to promote small businesses through podcasts

UPDATED: How to promote small businesses through podcasts
Podcasts will grow over 20% in the next three years. From gruesome murder mysteries to entrepreneurial podcasts, there is no shortage of topics for consumers to listen in on.
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Consumer behavior and purchasing: Do you know your company’s “why”?

Consumer behavior and purchasing: Do you know your company’s “why”?
You can market every product and service, spend thousands of dollars, but if the messaging, audience and motivation is all wrong, it just won’t work. This is how to understand consumer behavior and how it correlates to your marketing strategy.
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