How can customers find my business location online
When owning a business, you want people to know about your products and services. One of the best and easiest ways to get people to find your business is through the Internet. That is why large and small companies use digital marketing strategies to reach their customers.
One of the common questions small business owners have is how can I get my customers to find my location? Our marketing agency Omaha team has outlined some digital marketing strategies that make it easier for customers to find your storefront.
Ways to get my customers to find my location online
Create a Google Business Profile
Google Business Profile is a free tool to list your business on Google search and maps. Business owners should take time to make one of these profiles because this listing helps Internet users find your location. Nectafy found that 88 percent of searches for local businesses on mobile call or visit a physical site within 24 hours of that search.
What if you have multiple business locations? Google allows business owners to list various places on their Google Business profile. First, you must create a “location group” to manage your sites, and then you can begin to enter all your business information.
Add a location page on your website
Whether it is through a Google search or social media post, people are going to visit your website. One website mistake that you should avoid making is not adding your location. A marketing agency Omaha professional recommends including your business’ location on your site by creating a location page.
Not only will it help users who visit your website find your business, but it will also help with SEO. Location pages, also called local landing pages, are an effective way to help your website rank for specific local keywords. This strategy is also effective if you have multiple locations.
Add locations on social media
Aside from online searches, some people will come across your business through a social media post. That is why you should not skip out on adding your business’s location when setting up your social media accounts.
Most major social media platforms, like Facebook, Instagram and Twitter, allow business accounts to display their addresses. Facebook is one of the social media platforms that will enable you to add multiple locations to your page. You can do this by:
Add locations one at a time
As for your other social media platforms like Instagram and Twitter, add your different locations to your bio. This works well if you have multiple locations. An excellent example would be Goodly Cookies, which uses a pin emoji and abbreviations to showcase its many locations.
Hire a marketing agency Omaha team to get you more leads!
At Omaha Media Group, we have a team of digital marketing experts who can take the guesswork out of digital marketing strategies. We can help with everything from search engine optimization to social media marketing. Contact us to get started!
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Posted In: Social Media and Digital Marketing