Today's era is the digital one, where anything can happen over the Internet. Almost everyone has access to the Internet, except for the ones living in very remote areas. A huge number of people use social networking sites such as Facebook, Twitter, LinkedIn and so on. So, it would be a great platform for companies to promote themselves and expand their business.

The growing reach of social media

A recent study came up with a statistic that more than half of the world's Internet users are on Facebook. Facebook is the social media giant, followed by Instagram, Twitter, Pinterest, and LinkedIn. A massive number of people log into these social networking sites for various purposes.

Taking this into account, numerous companies use them as a means to enhance their company's reach and popularity. Companies create an account on these websites and use them as an online platform to recruit new employees as well. A study shows that 85% of well-established companies use social media to promote their company and 50% of them have been doing it for the past 3 years. More than half of them are known to post on a daily basis!

According to a study, Facebook is the most commonly used social networking site, with a utilization rate of 93%. It is followed by YouTube and LinkedIn, which are at 43% each.

Pros of using social media for marketing

• Social media is pretty inexpensive. All it requires is an Internet connection and good content for the company to post. Most social media platforms are free.
• It is effective. It reaches a large number of target audience. Most importantly, it takes minimal time and less effort. According to a study by Forbes, 94%  of business corporate use social media and 85%  agree that social media is giving their company the required exposure.
• It is the best tool for branding. Small companies which are looking to get exposure can use them effectively. About 83% of customers prefer to connect to a brand on Facebook. Brands which surface newly can gain the much-required exposure they need, as many customers take the help of social media to get an opinion or review about what they're buying.
• Social media plays a major role in customer acquisition. According to market research, 52% of marketers acquired customers via Facebook, 43% via LinkedIn, and 36% via Twitter.
• It acts as a two-way communication tool. Businesses can interact with customers directly through interactive sessions.
• It is a great way to boost the sales of a company. More exposure means more sales for the company.

An absolute necessary

Social media is a booming platform for businesses to expand to a whole new level. A few years ago, this would've been debatable. But now, it's very evident. 86% of marketers agree that their business has been benefited by social media and 89% of them agree that they've got the exposure that they needed via social media.

It proves that social media helps expand a business and is one of the easily available means that a company can utilize.

Let us take care of your social media marketing for you!