Social Media Marketing Strategies to Make Your Brand’s Presence Felt
2017 July 07
Social Media Marketing (SMM) utilizes social networking sites as a marketing tool to generate traffic. It works on the principle that users of networking sites share content that appeal to them within their networking cycle. This is a continuous process that aids in increasing a brand’s visibility and makes it more relatable and accessible to its customers.
How Does It Work?
There has been a boom in Social Media Marketing with the popularity of websites like Facebook, Twitter and LinkedIn. Social Media Optimization (SMO) is the principal element of SMM.
It works in two ways...
1. Adding social media links to website content
2. Promoting a website or brand by sharing tweets, blog posts or activity updates.
Social Customer Relationship Management allows a customer to interact with a company by voicing complaints, requesting clarifications and adding reviews about the company on social media. This makes the company seem more approachable and customer friendly.
Social Media Marketing is a powerful tool to introduce new users to your content.
A few ways to use SMM effectively are:
1. Gauge the Audience’s Need
In order to create meaningful content that can generate a buzz, it is important to know the needs and expectations of the target audience. This can be achieved by reading the audience’s online content to know their preferences.
2. Focused Strategy
A social media marketing strategy must have a singular focus to create a brand image rather than foraying into several directions. One strategy cannot appeal to every person and it is important to stay loyal to your target audience’s requirements.
Social Media Marketing is not as immediate as word-of-mouth publicity. To create a sustainable brand image, a marketing strategy requires a considerable period of time during which the company is searched, read and discussed.
A website that delivers quality content to its audience consistently, will always find repeat visitors who will share their content across multiple social media sites. As the content generates more and more discussion, there are higher chances of it featuring in search engines like Google. This, in turn, opens up new entry points for your content to be discovered.
5. Finding Online Influencers
SMM requires you to research and identify online influencers in your market to make your brand’s presence felt. As these influencers have dedicated audiences, they might share your content with them to avail of your services. As a result, your company will be introduced to a large, new audience.
6. Accessibility and Acknowledgement
It is not enough to publish content. Followers on social media need to be engaged by consistent content and conversation. Acknowledging favorable reviews or any faults on the part of your company also makes the company seem more reliable. Even a simple greeting to a follower can go a long way in building customer relations.
7. Share and contribute
Your content will not be shared by others unless your spread word about others’ content. You can engage in talk about others’ content to highlight your brand’s uniqueness against the other similar companies present in the market.
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