Video content and SEO
2020 January 04
Over five billion videos are watched everyday on YouTube and over 100 million hours of video per day are watched on Facebook! One of the biggest trends for the new year deals with the rise in popularity of videos on websites, social media channels and even search engines!
This is because video content provides consumers with the means of obtaining resources and helpful information in an easy, consumable way. Here’s how videos can help with SEO.
Boost your Google ranking
Google ranks content on a variety of different factors that are embedded into their algorithm. When it is scanning your website or page for relevance, it considers everything from loading speeds to the content on that single page.
A search engine’s number one purpose is to provide searchers with the best answer to their questions or phrase. It is estimated that 63,000 searches are conducted every second on Google. A page that has quality content that is relevant to the search query will rank over a page that is only kind of relevant to the search query.
How can a company make sure their pages are relevant to searches?
Omaha SEO experts start with keyword research. Our experts find the best keywords for that page and video based upon a number of opportunities. (We cannot tell you the secret!) From there, these keywords are included in a number of different spots of the content from titles to meta tags.
Keywords can also be used in video transcripts. These transcripts are a great option for making your content accessible for those who may not be able or want to listen to your videos. However, this also offers you an opportunity to implement more keywords into the text.
Utilize social media
Alright, our Omaha SEO experts are here to tell you that social media DOES NOT directly correlate with ranking in search engines. In 2014, Matt Cutts released a video stating that metrics for Facebook and Twitter do not affect search rankings.
This statement threw the entire industry for a loop, but while this statement was made, there are some conflicting views from SEOs about ranking and social media. Hootsuite and other large companies conducted research to find out if there was a direct correlation with social and ranking, the verdict?
The social accounts that were posting other’s links and their own on social media platforms were creating credibility with backlinking strategies on social media! So the verdict? Yes and no.
What do our Omaha SEO experts suggest? A company should be building their social media platforms with sharing organic content and promotions. A great place to start is videos. An example would be writing a blog post on your website with a video embedded into that blog post. A company can then take the video and break it up into smaller more social media consumable sizes while backlinking to the blog.
These videos are shared and help reach consumers organically, and because of this, social media can also be a helpful tool for SEO. No matter the industry or company, posting content on social media is imperative.
When a company posts videos to their social media handles it will help a video get in front of more eyes, which may turn into more clicks and reads for your page.
Increase page view time
The longer a user stays on your page, the better it is for your search ranking. Google wants to rank pages that are relevant and helpful higher up.
If a user spends more time on your page, then that means they have found something generally helpful to make them stay longer. When a user is watching a video, they are naturally spending more time on your page. This will help to improve your Omaha SEO ranking due to the algorithm Google uses to rank web pages.
Video content has the capability to enhance your SEO strategy. Be consistent with how you implement video content and keep your users engaged. Allow your plan to be flexible, as in always continue development based on information and data you receive.
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