Why curated content in social media marketing is important.
2019 February 22
When having a social media strategy developed with our digital marketing team, we understand the importance of explaining the “whys” as to what we’re doing.
As a starting point for our clients’ social media strategy, we follow guidelines influenced by the 80/20 rule.
This rule of thumb is used in a multitude of ways for businesses across the globe.
- Businesses finding 80% of sales come from 20% of customers.
- 80% of a company’s output is made by 20% of its employees.
- 20% of a business’s time creates 80% of its results.
80/20 Rule in Social Media
When applied to social media marketing, this rule of thumb implies 20% of your posts should be promotional, while 80% should be interesting, non-promotional, curated content.
We know what you’re asking…
“What is curated content?”
Content gathered from a variety of sources. Content your audience would enjoy, find useful or inspired to share with others on social media.
We know what you’re going to ask next…
“Why on earth would I want to share another business’ content on MY business’s social media platform?”
Why curated content?
As a business, we understand the urge to promote, promote, promote! You LOVE your products and services, and want to remind your audience every day how great it is!
Truth be told, we love a confident business! However, it’s important to remember the initial purpose of social media: to be social.
Consumers everywhere are savvy enough to know your business wants to gain their business. By sharing good, quality content from other sources, you exhibit expertise in your industry.
Utilizing 80% of your social media strategy for curated content entices your audience to engage with your posts and easily identify what is important to your business.
Social media marketing is an excellent way to build trust in your business. Consumers are more likely to trust a business quicker, if they are sharing helpful, beneficial information.
Moreover, curated content sparks conversation, encourages networking with other businesses, and helps your own business stay informed of industry evolution.
“80% seems like a lot though. Can that change?”
The 80/20 rule is more-so a guideline. A starting point, if you will.
Every business is different, as is every social media objective. All the same, the ratio of curated content to promotional content always needs to be heavier on the curated content.
Sure, curated content is a bit perplexing at first for a business looking to promote itself through a social media strategy. However, the advantages of using such information is extremely beneficial to your brand reputation online.
If you have more questions regarding the 80/20 rule and social media marketing, we’d love to answer them for you!
Let's talk about curated content!
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