Why is Social Media Influencer Marketing Essential for Growth
2018 April 27
Leveraging the connectivity of internet is becoming a common marketing trend in today’s industrial landscape. Establishing brand image and reaching out to a large customer base is of prime importance in capturing the market share.
Influencer marketing is one sure-shot way of achieving both popularity among the people and raise awareness about your products and services. According to a recent survey conducted by Forbes, it shows that influencer marketing is growing faster than digital advertisements. Teaming up with a social media influencer is like hiring a brand ambassador.
A social media influencer is someone with a lot of popularity and authority in the world of internet. Views and posts shared by such influencer impact public perception and are shared again and again all over the globe.
Making use of such capabilities of an influencer can be extremely beneficial to businesses.
Mentioned below are some of the major advantages of influencer marketing
1. Instant building of trust
Social media influencers are followed by large groups of people. These followers trust and respect the content shared by the influencer. If a business were to leverage such a popular influencer and market the product through their channels, would instantly develop trust in your product or brand.
Since your company has been supported by an influencer, followers will naturally attribute authenticity and quality to your products and services.
2. Enhances brand awareness
By teaming up with social media influencers you can reinvent your brand image into something that will resonate strongly with the customers. Word spreads fast on the internet and if you want your company’s image to gain traction you need to team up with online influencers.
Influencers will share content regarding your company among their followers thereby making them aware of your brand.
3. It is not aggressive
Nobody like aggressive marketing. Consumers are especially put-off by loud Ads and pushy marketing. Most internet users today employ Ad-blocking features while browsing the net. The main advantage of influencer marketing is the fact that consumers come across content on their own free will.
They are actually looking forward to the content from their favorite influencer. Influencer marketing can thus make the process of reaching out and connecting less aggressive and more interactive for the consumers.
4. Influencer marketing improves SEO
Having high rankings on search engines is a target for every company. The major factor that determines your success with search engines is something called the Domain Authority.
Domain authority is built by posting content on trusted websites and having trusted online sources vouch for your business. Social media influencers can play a major role in improving your domain authority. Influencers can also include links connecting followers to your website thereby increasing the SEO.
5. It is cost effective
Influencer marketing is turning out to be an effective yet cheap means of marketing. Companies are slowly realizing the cost benefits of hiring social media influencers over other forms of marketing like brand ambassadors.
This can greatly reduce your marketing budget and thus optimize your resources better.
If you would like to explore your options with a social media influencer, send us a message!
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