December 19, 2016 - The launch of Madonna Rehabilitation Hospitals’ new responsive website and online brand comes after a 6-month concept design and development project to create a fresh and current brand for Madonna Rehabilitation Hospitals (MRH), as they prepared to launch their new Omaha campus.
Who Is Madonna Rehabilitation Hospitals?
Madonna Rehabilitation Hospitals is one of the top providers for medical and physical rehabilitation for both adults and kids. MRH specializes in complex medical, spinal cord injury, traumatic brain injury, severe stroke, pulmonary conditions, pediatric rehabilitation, and other neurological conditions. Madonna’s team of highly-specialized physiatrists, therapists, rehabilitation nurses, hospitalists, researchers, and clinicians work with the most advanced equipment, technology, and knowledge to help each patient achieve the highest level of independence. MRH offers hope and healing to thousands of patients across the country each year. MRH spans two campuses: a 24-acre campus in Lincoln, Nebraska, that includes three hospitals; and a 20.6-acre campus in Omaha, Nebraska, that opened in the fall of 2016.
How Did The Monsters At Omaha Media Group Help?
Omaha Media Group was brought on by Madonna Rehabilitation Hospitals to assist in re-branding their online presence. By partnering with MRH, the Monster Team at OMG was able to sit in on key meetings and discussions to get a feel for the organization, find out what information they wanted present for the public to access readily, and what issues they wanted to solve with the new design.
The new website, designed by Omaha Media Group, comes with many features, including online fundraising initiatives via online donation form processing, an email newsletter, ecommerce management, and an amazing and useful content management system, as well as marketing and business operation improvement solutions. It is also linked over to all of MRH’s social media accounts so the public can easily access customer service and information from MRH in a number of ways.
In addition, Omaha Media Group was tasked with producing a few other special initiatives to help explain what Madonna will do for our community. You will find these initiatives scattered throughout our project pages as we continue to release new Madonna pages. We are very proud of our work and are excited to work with Madonna Rehabilitation Hospitals on their other storytelling and life-changing projects.
This was a huge group of projects for us at OMG, but also very close to our hearts. We were honored to be included in the invitation list for the Omaha Campus’s ribbon-cutting ceremony in the fall of 2016.