Omaha Web Design: The tea behind design and SEO
2019 April 05
Listen up Omaha. Web design matters. Gone are the days of letting your website remain untouched for years. If you haven’t updated your site in a while, it’s time to get to it. Not only for the visual aspect, but for the sake of your search engine ranking!
Now, we’re not telling you that you need to have a wildly elaborate, custom website built. We are, however, telling you that a search optimized website with clean code, solid CMS, and a user-friendly design does matter. A lot.
Why? Because we said so.
As a longtime Omaha web design company, we’ve seen many trends come and go over the course of the years. From auto-music players to Flash animation; cheesy stock images to Comic Sans. It’s safe to say we’ve made a lot of changes for the better in recent years.
Your website is the face of your business. In fact, seventy-five percent of consumers admit to placing their judgement on a company’s credibility all based on it’s website design. Seventy-five percent! That statistic alone even scared us into doing a little once-over on our own website!
Your website is the introduction to your business before you’ve even shaken hands in a meeting room. This is why, Omaha, web design matters.
Web design and SEO
SEO (search engine optimization) is the marketing tactic implemented to increase the amount of organic traffic to your website. All Omaha advertising agencies, “seasoned” and fresh out of the gate, will tell you how important this is. Not only when you’re having a new website designed, but also for the sites you don’t plan on updating quite yet.
SEO isn’t one of those things that you should put off until later (like your taxes - we see you procrastinating). You need to work on it now, because for every day you don’t, another business does.
Does your website design affect your SEO?
We’re glad you asked. The correlation between your website design and SEO is a bit convoluted.
Overall, does the color of your website or the typeface of the font you use matter to your search engine results? No. Not directly.
What does matter, however, is how your design affects the experience of your website visitor. As we all know, Google is rules the world. And what Google wants, Google gets. Google’s top priority is a users experience online. If Google detects a consistent fall off of user-friendliness, your search engine rankings will start to drop.
By having an Omaha web design company create a site users will love to use, you’ll have a greater chance of success online. Turns out, ninety-four percent of website first impressions are based on design.
Is design or SEO more important?
Honestly, we’re going to place them as equals. A good SEO strategy will bring more organic traffic to your website, but your design is going to keep them interested. So ultimately, they go hand in hand, in our personal opinion.
When having a new website designed or you’re just looking to update what you have, it’s important to have a conversation with your professional (hello, nice to meet you) about how it can impact your SEO. With good insight, research, and planning, the two can work simultaneously in favor of each other!
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