Why Is Live Video Streaming An Effective Marketing Tool?
2018 August 01
Live streaming is a relatively new marketing tool entering the scene of social media and digital marketing world.
Most digital marketing strategies have two main goals:
- To sell your brand
- To interact with your customers and potential customers.
We strongly believe live streaming can work effectively in fulfilling both of these goals!
Need a few reasons to back this claim up? We've got some!
Digital marketing, similar to a business, is based on the experience and communication you have with your target audience. By using live streaming video, you create the chance to interact with your audience in real-time.
Through this, you can listen to their concerns, answer questions, and be showered with compliments (OBVIOUSLY).
Consumers love human interaction and placing a face with a name. Introducing your team, touring your work environment and even giving sneak peaks of new products are not only fun but humanizes your brand.
This is helpful because people love inclusion. They like to feel as if they're a part of something and in the room with you.
To us, building a community will always be far more important than networking. In business and customer service.
Live stream videos on platforms such as Instagram and Facebook build a community which allows interaction with not only you but with other customers. Plus, customer-generated content is always beneficial.
Believe it or not, this unfiltered content is able to reach a wider audience than any marketing tool you might currently be using. By creating buzz on your social platforms, you have loads of potential.
Live video is an excellent addition to a social media strategy that we're already implementing for you here at Omaha Media Group. We deal with the heavy-lifting of strategic content, so you can use live video to make your accounts more personal.
It's a match made in heaven. Like pineapple on pizza. That's right. We said it.
Live video streaming can be intimidating, to say the least. But once you get the hang of it, you'll be a pro in no time!
If you’re a current client of ours who would like to chat about how live streaming video can help your business specifically, let’s chat about it! We’d love to be able to creatively tailor your plan to your business and industry.
If you’re not a client of ours (yet), let’s start the conversation about your social strategy! Together we can come up with a plan that reaches and connects with your audience best!
Interested in live stream video?
We will help you come up with a plan!Contact us!