Category Archive: E-Mail Marketing
Creating buzzworthy content for your brand is an art form. Connecting with the masses to spark emotion is a method not to be taken lightly. Scripting information that hits all the hot spots a person looks for in reading, and letting it spread like wildfire. More often than not, this is strategically done...and not just a string of luck.
In August of last year Google rolled out Gmail’s new tabbed inbox interface. This included the introduction of the new Social, and Promotions tabs. While this first gave some email marketers pause, we can say, almost six months later, that this has not significantly hurt open rates.
Focused marketing is good marketing. Within the past month + a few days, Facebook launched a potential game changer for marketers all over the world. In the past, your fate with marketing on Facebook was in the hands of the mother of all social media companies’ advertising algorithms. Pay per clicks and other advertising would go out to random people across the wonderful world of Facebook, who had “interest” in your offerings, and hopefully you would be reaching the demographic you wanted.
You Are Invited To Omaha Media Group's Digital Marketing 2.0 Seminar! Topics will include Social Media, Facebook, Twitter, Google+, YouTube, Pinterest, & Instagram, Website Best Practices, Email Marketing, Blogging, Search Engines and SEM vs. SEO, Display/Banner Advertising Online, Online Directories, Inbound Links, Optimized Press Releases, Local Listings, QR Codes, Mobile Media, and more!!
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.