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Category Archive: E-Mail Marketing

Email Marketing Mistakes You Want to Avoid

Email Marketing Mistakes You Want to Avoid
Statistics show that over 4.4 billion email accounts exist, and that, email interactions are one of the top digital activities among adults. If you are looking at kick-starting or fine-tuning your email marketing strategy, here are some mistakes that you want to avoid.
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7 Mistakes to Avoid in Email Subject Lines

7 Mistakes to Avoid in Email Subject Lines
Email marketing is a huge part of a business's overall marketing strategy. In order to create a successful email campaign or sales email, you must first give off the best “first impression” possible via your email subject line.
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Creating Marketing Campaigns: Timing Is Everything

Creating Marketing Campaigns: Timing Is Everything
Believe it or not, there is a science to the timing of social and email marketing. There is significant data suggesting that there are windows in which email campaigns and social campaigns are the most fruitful.
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The Art of Creating Buzzworthy Content

The Art of Creating Buzzworthy Content
Creating buzzworthy content for your brand is an art form. Connecting with the masses to spark emotion is a method not to be taken lightly. Scripting information that hits all the hot spots a person looks for in reading, and letting it spread like wildfire. More often than not, this is strategically done...and not just a string of luck.
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Creating Compelling Content for your Website

Creating Compelling Content for your Website
Creating compelling content for your website can be a challenge. The great advantage you have in creating your own content, however, is that nobody knows your industry better than you.
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The Benefits of Email Marketing

The Benefits of Email Marketing
Out of all of the ways you can market to your clients, how can Email Marketing benefit your business? Utilizing services like EmailContactor.com is a smart move when trying to reach your clients quickly, accurately, and cost effectively.
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Gmail’s New Promotions Grid

Gmail’s New Promotions Grid
In August of last year Google rolled out Gmail’s new tabbed inbox interface. This included the introduction of the new Social, and Promotions tabs. While this first gave some email marketers pause, we can say, almost six months later, that this has not significantly hurt open rates.
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Email lists + Facebook’s “Custom Audiences” = Marketing Success

Email lists + Facebook’s “Custom Audiences” = Marketing Success
Focused marketing is good marketing. Within the past month + a few days, Facebook launched a potential game changer for marketers all over the world. In the past, your fate with marketing on Facebook was in the hands of the mother of all social media companies’ advertising algorithms. Pay per clicks and other advertising would go out to random people across the wonderful world of Facebook, who had “interest” in your offerings, and hopefully you would be reaching the demographic you wanted.
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Digital Marketing 2.0 Seminar 2013 - January 10 & 16

Digital Marketing 2.0 Seminar 2013 - January 10 & 16
You Are Invited To Omaha Media Group's Digital Marketing 2.0 Seminar! Topics will include Social Media, Facebook, Twitter, Google+, YouTube, Pinterest, & Instagram, Website Best Practices, Email Marketing, Blogging, Search Engines and SEM vs. SEO, Display/Banner Advertising Online, Online Directories, Inbound Links, Optimized Press Releases, Local Listings, QR Codes, Mobile Media, and more!!
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Email Marketing - Timing Is Everything

Email Marketing - Timing Is Everything
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.
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