Blog
Category Archive: SEO and Search Marketing
Google to Penalize Non-Mobile-Friendly Sites
You just spent months getting your website updated for SEO. You optimized in all the right places—title tags, images, header tags, etc. But did you optimize for mobile? If not, guess what? Google is set to dock your site in mobile searches. Welcome to the Google Mobile Apocalypse.
Mozilla Firefox Dumps Google in Favor of Yahoo! Search
Firefox users conduct over 100 billion searches per year & starting in December Yahoo! will be the default search choice in the US, under a new 5 year agreement. Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options.
A Beginner’s Guide to Troubleshooting Local Ranking Failures
The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can't cover every possible cause of local ranking issues, the steps outlined below will help you surface major, common problems and take steps to correct them. This graphic provides an overview, and the details of each step follow.
Beef Up Your Search Engine Optimization and Marketing This Fall
The color of the leaves are a-changing, the cool air is starting to blow in, signifying that now right now is a wonderful time to beef up your stale and stagment SEO, just in time for the upcoming holidays. Did you know that most e-commerce websites receive more hits and sales in November and December than during any other time of the year? Believe it!! According to Comscore, online holiday shopping was up 14 percent in 2012 alone, and the surge in online commerce is expected to triple during the 2013 holiday season. So if you'd like to make the most of the flood of buyers who will be hitting the internet this fall and winter, simply follow these tips for seasonal SEO.
Digital Marketing 2.0 Seminar 2013 - January 10 & 16
You Are Invited To Omaha Media Group's Digital Marketing 2.0 Seminar! Topics will include Social Media, Facebook, Twitter, Google+, YouTube, Pinterest, & Instagram, Website Best Practices, Email Marketing, Blogging, Search Engines and SEM vs. SEO, Display/Banner Advertising Online, Online Directories, Inbound Links, Optimized Press Releases, Local Listings, QR Codes, Mobile Media, and more!!
Top Five Reasons You Need Google Inclusion Tools
You've heard the inclusion buzz, we mean everyone you know is a Social and Search Marketing Expert these days, but what the heck does inclusion mean for you and your business and why on earth do I need it for my website? We're glad you asked Russ, let's go on a journey together.
Email Marketing - Timing Is Everything
When is the best time to send your email? Great question. In fact the time you decide to launch your campaign can have an impact on the overall results of your email campaign. This detail may not be as important as the audience you select, the subject line, or the list you are using, but it is a factor. But if you are working to get the maximum results and put everything in your favor then these are commonly accepted as the BEST times to launch your campaign.
Search Engine Inclusion - Proper Meta Tag Use
Being the bonafide Google Developers we are we are often asked about how we go about conducting our search engine optimization and marketing strategies. These questions usually revolve around the proper use of keywords, site maps and robot texts, so to help those of you whom have been tasked with your own search engine optimization and marketing for your own websites we thought we'd write a quick article to help you on your way.
Facebook’s New Page Insights Release
Whether or not you're new to Facebook Pages or a seasoned vet like us you've probably noticed that your Page has received a little facelift this week. Facebook has yet again released a new version of Facebook Pages Insights. What's new you ask? We're glad you asked! Let's dive into this relam of black magic to better understand how to use it to benefit your business.
How Google Panda Changed SEO Forever (Panda v2.2)
Just as expected and right on time Google has released Panda v2.2. This time around Google has improved their ability to detect those pesky scraper websites and remove and ban them from SERPs. Naturally Panda updates are changes made to Google's algorithm and are not manual reviews of websites within their index - so expect some error for those of you unlucky website owners. So what all has changed? A lot! So you better have a good strategy or you will be lost in translation or even worse off, removed from the index.
