Blog
Category Archive: Social Media and Digital Marketing
6 Ways to Boost Traffic to Your Website using Twitter
Social media marketing is the new mantra for anyone looking at growing their business and increasing visibility. Using social media is a great way to target the right customers and to draw in potential customers to your business. Various social media platforms exist today, and each one can be used differently to grow your business. Is your business on Twitter yet?
Why Entrepreneurs Need To Learn Social Media Management Skills
Being an entrepreneur is tricky and challenging. But, it can also be rewarding if you know what to except and are always ready for a challenge. You will need to learn a wide gamut of skills, have some understanding of all the aspects of running a business, be able to choose the right people to work with you, and create opportunities for yourself. Do you need social media skills as well as an entrepreneur?
Graphic Design In Social Media Marketing
When you think of graphic design, you might think colorful logos, interesting designs, lots of color, and large hoardings. Would think of social media in the same breath? Probably not, right? However, graphic design and social media marketing are quite closely related, now that social media is one of the most important marketing tools in the world. So, how and why would you use graphic design for social media marketing?
5 Traits That Every Digital Marketing Manager Should Have
Ever since brands made a transition to the online space, digital marketing has emerged as a popular career field for tech-savvy people. While marketing has always been a popular career option, the focus nowadays has shifted to digital and social media. This has made it necessary for today's marketers to understand the digital space and develop a web paradigm that pervades every level of the organization.
4 Social Media Marketing Mistakes You Need to Stop Making in 2018
Almost every business today is jumping on the bandwagon of social media marketing. Why shouldn't they? After all, their target audience is on social media, which is making it easier for businesses to reach out to them, deliver relevant content, and generate sales. Thanks to social media, real-time interactions between brands and consumers have now become a reality.
The Display Marketing Trends To Look Out For In 2018
For digital marketers, 2017 was a year marked by controversy, increase in ad spent, rise in mobile, and not to forget the strengthening duopoly clout of Google and Facebook. While so many changes have taken place in digital advertising over the course of time, display ads still remains prevalent in today's digital world.
The Five Best Twitter Accounts to Follow
Twitter is a great platform to share your views with the world. Or at least you are putting your views out there in the hope that someone will read your tweet and if you are lucky to retweet it. There are those all-powerful beings however who have tens of thousands of followers and get retweeted all over the place. They have done something right, and maybe by following them we could learn a lesson or two on how to take our own humble tweets to the next level.
4 Myths About Social Media Marketing And The Truth About Them
Regardless of whether you are a well-established business house or a freshly introduced startup venture, social media marketing is undeniably the one strategy that is absolutely indispensable in today’s world. It has become absolutely essential for all kinds of businesses to expand their presence on the World Wide Web and enhance their brand visibility among their potential customers. However, there are a lot of misconceptions regarding social media marketing that are absolutely baseless and are miles away from the truth. Here are a few of them.
The Man Behind The Pope’s Social Media Platform
Social media truly has infiltrated every corner of life, even the Pope has hopped on the bandwagon. With a following of over 40 million people on Twitter ,Pope Francis has managed to get himself quite a fan following. His short and simple messages about faith, the Gospel and the love of God have certainly struck a chord with people from around the world.
Social Media Targeting: Reaching Your Social Media Audience
In a time where everyone is online, social media marketing is one of the most efficient ways to reach your audience. Knowing your audience is a vital step in running a great marketing campaign. This involves collecting information regarding your best customer’s age, gender, education, their language and location, their relationship status, their motivators, and their likes and dislikes.
