Blog
Category Archive: SEO and Search Marketing
Google Confirmed “Broad Core Update” Algorithm Update
Have you noticed your ranking as-of-late have been fluctuating over the past week and a half? Probably yes, and that is because Google has confirmed that a "Board Core Update" to their algorithm has been made. Hooray!! At least for most of you doing the right thing. Reaping the rewards? Suffering the losses? What do you do? Read on.
301 Vs. 302 Redirects: Deciding the Better of Two for SEO
Often, while browsing, you might have come across a common code that reads "Error 404". This is what is called an HTTP response status code and indicates the response of the web server to the URL that has been requested.
HTTP response status codes instruct both search engine crawlers and the browser on how to handle the request. HTTP response status codes are also called redirects and interestingly, they can be utilized for better SEO.
How to Optimize Content for a World Driven by Voice-Tech?
Typing in keywords to get a list of relevant results on search engines is something that has always been there. This forms the very premise of SEO, which is used widely by brands to drive traffic--both organic and paid-- to their website.
4 SEO Mistakes That Can Cost Marketers Their Business
The owner of every business, big or small, should be able to savvy the importance of SEO in today's competitive digital space. Already a lot has been said and talked about the dynamic search engine algorithms, which make SEO no less than a cut and dry method of boosting digital presence.
The Power of Local SEO And Why You Should Use It
Nothing needs to be said about the importance of content optimized for search engines. However, one thing that is not being utilized to its maximum potential is local SEO. Local SEO increases your visibility in the local market across various locations and can prove to be a powerful tool to establish your business somewhere. Here are some reasons why you should try it too.
4 Reasons for Entrepreneurs to Focus on Understanding SEO in 2018
Are you an entrepreneur? Have you been wondering how to use the growing influence and reach of the Internet to stabilize and grow your business? One of the biggest challenged for entrepreneurs is to keep up with the latest technology, marketing, and networking trends. The latest trends in all these are related in some way or the other to digital media and marketing. How can you make digital marketing work for you?
5 DIY SEO Tips You Need to Follow
DIY SEO can be a tricky affair, but sometimes it’s a preferred method of pushing your business ahead in the digital space, especially when you are running it on a shoestring budget. While an SEO consultant has the expertise and experience in the field, they might be out of your budget at the beginning of your venture. DIY SEO is a suitable option as the reins will be in your hands. After all, nobody is likely to care about your business as much as you do.
4 Things SEO Professionals Should Always Keep In Mind
Surviving in the highly competitive world of search marketing is something not all brands can do. SEO professionals handling these brands in the digital space are often facing a tough time pushing their websites higher in SERPs. The whole process often resembles a trial-and-error method of putting inputs and measuring outputs against key performance indicators. But in reality, SEO is more than that.
How To Come Up With An Effective Content Marketing Strategy
Burned Out Of Ideas On How To Come Up With An Effective Content Marketing Strategy? One of the most effective ways to launch an outstanding digital marketing campaign is to have a content marketing strategy that works. Content is the key element to a campaign that can successfully engage your target audience and result in profitable conversions for you.
How does 2018 Look for SEO?
As 2017 is nearing an end, digital marketers maybe apprehensive about the new year, which usually comes with new challenges and new rules. Search marketers especially are wondering how the coming year will be for SEO.
