Blog
Category Archive: SEO and Search Marketing
Four Tips To Target The Right Keywords For SEO Success
Keywords are gaining increasing importance as SEO is becoming a survival factor for brands in the digital space. The essence of SEO is the keywords which users type into the search box. As search engines are becoming stricter in terms of the type of content they rank, brands can't afford to underestimate the importance of well-researched, well-planned keywords.
Decoding The Online Shopping Surge
The festive season has just bid us adieu but the festive hangover refuses to leave us. The gala celebrations with family, the joy of festivities and binging on delicacies has remained the same over the years.
How Good Content Enhances SEO And Drives Traffic To The Pinnacle
The whole confusion between search engine optimization and content marketing is taking new turns while some of us just sit and ponder, how different are they from one another? The whole question of whether they go parallel with each other or not have made a lot of people sit down and think. The coherence of SEO and content marketing is all that takes to drive the traffic to the positive side of the spectrum.
Four Simple Tips That Can Help A Hotel Website Succeed In The SEO Game
Like any website of any business, a hotel's website's objective is to drive conversions. But it won't be possible if a hotel business ignores website optimization. As 55 percent of business travelers and 60 percent of leisure travelers use search engines while planning trips, hoteliers can't afford to ignore the power of SEO. Search engines help them drive organic traffic to their website. It's a great option for them because it can lower their customer acquisition cost to a great extent.
4 SEO Mistakes That Ruins Your Blog (And How To Stop Making Them)
You have finally come up with an amazing blog that's not visually appealing but highly informative. It has a great design and incredibly friendly interface. But is that what you need for higher search rankings? Well, this is where most marketers go wrong. SEO is entering a whole new paradigm as a result of Google's dynamic algorithms and present-day technological advancements.
4 Common SEO Myths
Search engine optimization or SEO, despite being a strategy that is being increasingly used in marketing is still a relatively new concept and like all new concepts, SEO is surrounded by its share of myths as well. For a person who is new to SEO, these myths can make it seem pretty confusing. Take a look at the common SEO myths.
Worrying About Your Own Alexa Ranking Is A Waste Of Time
Is the Alexa ranking of your own website worth worrying about? Or would you be better focusing your efforts elsewhere? In this article we'll explore how Alexa collects ranking data, why you shouldn’t worry about your ranking and why you should use an alternative tool for insights on your competitors.
How Your Business Can Generate More Revenue By Simply Improving Your Website’s SEO
If you find your business struggling or maybe just want a little boost in generating leads, optimizing your website’s SEO is a great idea. Improving your search engine optimization will bring in more traffic to your website, which means generating more leads. This eventually means more customers, leading to a boost in revenue.
The Future of Search Engine Optimization
Search engine optimization is taking over the World Wide Web. With millions of searches being made every day all over the world, it becomes imperative for businesses to leverage the power of SEO.
Get the Best Out of SEO with these Tricks
Search engine optimization is a great tool to increase traffic to your website. But, SEO will only be successful if you know how to implement it properly. So, how do you get the best out of the SEO you create?
