Blog
Category Archive: SEO and Search Marketing
Social Media KPIs
As a social media marketer, I am often asked, “but how are you going to measure this?” When this happens, I turn to KPIs, or key performance indicators.
Defining your Niche Market
Ecommerce success is essentially defined by your niche market. Knowing what separates you, your brand, and your product from your competition is the kickstarter to your growing business. Whether you’re trying to grow your online business or you’re still rooting around for an idea that’s perfect, defining that niche market is essential for growing a customer base.
5 YouTube Tools for Boosting Your Content
YouTube is an incredible, yet very in depth, platform to build a following as a part of your marketing strategy. The latest Google update is paying extra attention to video content, so we encourage this media to be explored and considered for your marketing strategy.
Google Analytics Product Update
Have you heard? Google has been super busy. If you're like us, you're waiting patiently for Google Penguin to release but that's not all Google's been working on behind the scenes. Let's cover a few of the more exciting Google Analytics 360 Suite updates headed your way!
5 Simple Rules for Writing Readable Blog Content
Reading from a screen is very different than reading from an actual page, so making sure your blog content is easy to read is imperative to returning visitors and a higher conversion rate.
Google’s New AdWords Redesign
Aging at 15 years, AdWords is going through a major interface redesign. This is the first interface design since 2008, basing their redesign on Google’s design language, Material Design, and its products like Gmail, Maps and Search.
The Top Search Engine Success Factors
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds. So what are the best seo success factors to use when building your website? Read on!
Top 15 Search Engine Optimization (SEO) Techniques
Unless you're living under an internet rock maybe in The World of Warcraft or Skyrim then you already probably know that Search Engine Optimization is a very hot topic on the World Wide Web. Everyone who has a website wants to rank higher and come up on the first page of Google search to get more traffic.
Is Google Updating? Yes! Penguin Is Imminent
There have been some early signs of a Google Search update as of last week. Be it a limited number of sites or the start of something big, some are speculating that it’s an early sign of Google Penguin, though most are not confident that’s the case.
Creating Marketing Campaigns: Timing Is Everything
Believe it or not, there is a science to the timing of social and email marketing. There is significant data suggesting that there are windows in which email campaigns and social campaigns are the most fruitful.
