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Category Archive: SEO and Search Marketing
Why Should You Consider Influencer Marketing To Boost SEO Efforts?
Search engine optimization (SEO) is a very minuscule part of your digital marketing efforts to boost website visibility and rankings. As digital media is gaining momentum, different forms of marketing have emerged to deliver meaningful results. One such concept is influencer marketing, which is complementing digital media efforts of marketers in a big way.
The Digital Media Trends That Will Lose Substance in 2017
Since the dawn of digital media, marketers are actively involved in finding ways to leverage this emerging media. Social media networks such as Facebook and Twitter have been used to connect with audiences across the globe.
4 Reasons Why Video Marketing is Extremely Important
If content is king, then video content is the purest of the royal bloodlines. Ask any marketer about the video and they would tell you that the ROI on video marketing is extremely high.
How can You Improve Your Cross-Channel Marketing Campaigns?
It is an oft-repeated saying that today's marketing efforts and content creation can’t be kept restricted to just one or two marketing channel. No channel can exist in a silo and no channel can be ignored. However, this certainly doesn’t mean that the same content has to be replicated across multiple channels.
5 Common Mistakes You Should Avoid Doing in Online Marketing
Although Online Marketing is one of the best ways today to connect with your prospective clients, its power and influence also makes it one of the most difficult marketing methods to use.
SEO Trends That Will Keep You Ahead of The Competition in 2017
By now it’s a well-established fact that SEOs are extremely powerful tools in creating interest on the net for you web-content. However, SEO creation is a very dynamic matter, and trends keep changing with the changing algorithms of search engines.
Common Challenges that Marketers Face Today in Online Marketing
2016 saw a huge rise in the popularity of Online Marketing. As we draw towards the end of this year, we can see that Online Marketing will become more popular in 2017 as well. However, although it has so many benefits and is a great way to market your services, it still has its challenges and problems that you’ll have to overcome using your creativity.
SEO Trends to Look Out for in the Coming Year
SEO has become the lifeblood of businesses, its importance cannot be stressed enough. Since the algorithms and search patterns are constantly changing, it is important to keep yourself updated regarding the changes in SEO trends.
5 Simple Ways to Get Your Reader Hooked to Your Content
Have you ever felt that despite your best efforts, you are somehow not there yet? You are following the content writing tips dished out by the content marketing mavens, you have been using the right scheduling software and best CMS solutions, you have also been engaging with your probable readers on social media and asking them to subscribe to your email list; but somehow, it doesn’t feel enough because you are failing to see a considerable increase in the readership of your blog posts website copies.
Why should B2B Content Marketers Also Use Storytelling Techniques?
Although there is a fundamental difference between B2B and B2C marketers insofar as the target audience is different, the expectations are slightly different, the fact that businesses need hard proof and don’t always need a narrative or a background story while individuals love emotive stories. However, at the end of the day both the end targets are humans and humans love stories!
