Blog
Category Archive: SEO and Search Marketing
How and Why SEO and PR Should Work Together?
There was a time in the not so distant past when PR and SEO existed in silo and were considered to be separate departments. While, in a traditional organizational setup, the PR department usually reports to a C-level executive, and the SEO and content executives comprise the digital marketing department with a separate manager. That is how, despite having similar goals, they have been viewed to be two unconnected departments and forms of communication.
4 Reasons Why You Should Guest Blog
Guest blogging is an incredibly powerful tool in the domain of content marketing and SEO. Guest posting on popular blogs or websites can give you exposure, authority, bring you quality traffic, help you augment your social media presence and also give you more business opportunities.
What is Anchor Text and Why is it Considered Important From the Perspective of SEO?
Anchor text is extremely important from the SEO perspective because it is one of the ranking factors that search engines use to rank a website. It is helpful for both search engines and readers because it helps them to understand the relevancy of the links and the topic that the page is discussing. It helps search engines to index your page, create your link profile and then analyze it.
6 Tips To Create More Engaging Content
Creating pages after pages of words or limp videos and content with unrelated images won’t help your inbound marketing efforts much in the long run. The ideas shared through the words matter, the word count or quantity of content created does not. The reason is simple.
How Is Voice Search Going To Impact SEO?
There has been a rise in the number of voice search queries in the last couple of years or so. Multinational tech giants like Google, Microsoft, Facebook, Apple and Amazon are all trying to launch their own digital personal assistants. Most would say the rise of voice queries and digital assistants has to do with convenience.
Why are Meta Descriptions Important and How to Write Them Correctly
Meta-descriptions are often ignored by SEO experts because many believe they don’t have a direct impact on the search engine ranking of a page. Although it is true that search engine algorithms do not directly factor in the meta-description of a page, it is also true that the meta-description is an important part of a meta-tag as it helps to improve the click through rate of a page.
Why Local SEO Efforts are Important for Your Business
You must have read and have been told numerous times that search engine optimization of your website and blog is important to your business interests. It is true. However, if your business is centered on a particular region and primarily caters to local customers, your website and blog will have to be optimized with a focus on local searches.
Why Blogging is Essential for Good SEO Results
Blogging is essential to your marketing efforts from multiple angles which include branding, customer engagement, customer empowerment, direct sales conversion in some cases, becoming an industry leader and influencer, and building up a network. However, there is another very important reason why businesses should ask their executives to blog, as well as have professional blog writers to promote their business.
Common Mistakes That You Should Avoid As a Professional Content Writer
Content writers wield a lot of power in the world of content marketing and digital marketing because without the magic of words, your marketing efforts would be meaningless. Blogging, writing product descriptions, writing posts on social media or creating articles are the handiwork of content writers and all these efforts along with search engine optimization play a massive role in improving the visibility of a brand or a website and boost conversion.
How to Write Killer Introductions for Your Blog Posts
Journalists believe that a headline (or heading in case of a blog post!) not only tells a story but it sells as well. According to a post written by Neil Patel, you would believe the statement is partially right. He says that in a survey carried out by the famous content marketer Copyblogger, 8 out of 10 people got hooked by reading the title.
