Blog
Category Archive: SEO and Search Marketing
Why Should You Focus More on Conversion Rather Than Simply Building Traffic?
Are you facing a situation where your website is getting enough traffic but you are failing to drive conversion? It may indicate a need to rethink and tweak your strategies. It needs to be clarified at the outset that you will need to get the balance right if you want to increase your chances for success.
How Can Small Businesses Find and Use Micro-Influencers?
If you are a small business owner who is looking to leverage the benefits of influencer marketing, you may do well by starting with micro-influencers. Micro-influencers who have a following among a small but highly targeted section of your target audience can create brand visibility, engage your audience, promote services and products among a highly targeted and motivated audience that matches your customer persona and also promote your contests, trade shows and events. All this can be achieved within a small budget.
How to use Internal Links In Your Content for SEO
It’s no mystery that content is king for Search Engine Optimization. Anyone that writes content knows that you have to cater your writings to both your audience and search engines.
5 Copywriting Tips That Will Help You to Master Professional Level Content
Copywriting is an extremely difficult art to master. Writing professional level copies is even more difficult. Today, customers look at most advertisements with suspicion and don’t like tall claims. For me-too products in homogeneous markets, highlighting the USP of the products is not easy.
Common PPC Campaign Mistakes and Their Solutions
Are you still trying to fathom why your last PPC campaign failed? Do you want to know the factors that determine the success of a PPC campaign? Then you have come to the right place. You need to understand PPC ad campaigns and get your strategies right if you want to see quantifiable results.
Common Blogging Mistakes That You Need To Avoid
Blogging is an essential tool for driving user engagement and gaining useful customer insights. Your blog can also help you to connect with your peers and other social media opinion leaders, an important aspect of modern marketing strategies.
How to Optimize YouTube Videos for Higher Ranking?
YouTube videos are a great way to attract attention and market your products and ideas, albeit subtly. You don’t need to sell your products using YouTube but you can definitely create videos that address queries of your target audience. Tutorial videos have historically been a great hit with YouTube loyalists.
The Importance of Consumer Insights in Online Marketing
There are multiple advantages of creating a customer-led online marketing campaign. Customer behavior and insights can help you to shape your marketing strategies, get a realistic estimate of returns that you can expect from your campaigns or how well a campaign is being received.
How to Write a Perfect Copy for Online Banner Advertisements?
Banner advertisements of web banners may be small but framing a small, direct, crisp, succinct message is never easy. The design elements will play a role and will help to attract attention to the advert but it is the use of the write words and the ability to highlight and communicate the right intentions that make a copy a winner.
Some Influencer Marketing Tactics to Drive Brand Engagement
Influencer marketing is the current heartthrob of digital marketers for a reason. Influencers have a face and by agreeing to promote or endorse a brand, they make the brand personable and relatable.
